Kitchens, baths, flooring, ect have a lot harder time identifying their market.
I feel its not the way to go. If someone knocked on my door selling home improvements my first thought is High volume, Low quality, Need to feed the big monster, etc.." , Door hangers, maybe. Cold calling, that's strike three in my book.
I agree 100%. We have a good grasp on how this industry works though and most don't. I know some customer's have had reservations about signing a contract with me because I'm not the high volume ads everywhere type of company. They felt they would always be in business and could count on them if warranty issues arise 5 years down the road.
For me I can't spend the time on lot's of leads. If I I had a salesman and his only job was to follow leads I'd say it would work. I focus on low volume and customer's that want a great value and high quality in residential. I get the high volume bidding commercial jobs where each job is like 30 houses.
I could not have written this article better and everything mentioned is 100% true and accurate.This has been a topic brought up before on here, but here is an article on how viable an option canvassing might be for the contractor.
As always, I encourage everyone to also look at the other articles from inc.com. Cheers and happy hump day everyone.
I bank on my competitors thinking exactly like you.
So canvassing is more expensive? That's ridiculous. Your not one of those that consider fuel and trip time incidentals and not calculated in the equation? Otherwise we are just comparing time because the same business card you give your customer across town is the same one you'd give a neighbor.
One difference is, in the same amount of time you could have spoken to many neighbors.
You WILL get more jobs by neighbors, and every neighbor you do you create more brand awareness. You WILL NOT get that (brand awareness) from working across town.
The guy knocking your door during dinner had little investment, he just wanted to be paid for your phone number. If I haven't said it already, I will say it now- don't send a hired person. "Hi, I'm (insert your name here) and I own (insert your company name here) we are working on (insert customers address here) and I wanted to give you my card if you are ever in the market" and hand them your card. I wouldn't try to sell them any service, after all your card lists your services.
Short and sweet. No selling. No real time involved. No real cost.
I'm respectfully calling shenanigans.