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Custom cabinetry
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Needs real pictures of what you're selling. No one reads a thousand words, so show them a picture that speaks a thousand words. Use your own projects for your pictures.

It's really rough, I started out with text only flyers and eventually moved up to include pictures and it's a lot more effective with pictures.
 

· Wormdrive Operator
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3,397 Posts
Discussion Starter · #7 ·
Needs real pictures of what you're selling. No one reads a thousand words, so show them a picture that speaks a thousand words. Use your own projects for your pictures.

It's really rough, I started out with text only flyers and eventually moved up to include pictures and it's a lot more effective with pictures.
Next side job I get I will take a couple hundred and get some very nice photo cards done up! Thanks for your input.
 

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121 Posts
I do think direct mail is still valuable marketing strategy if done properly. However, the images of the tools have been so overused by others I wouldn't use them. My suggestion is to find someone to help you to really invest in your marketing efforts to improve your results.
 

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Custom
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30,282 Posts
You missed the most important part... a call to action... the 5% comes across as a tool... what I would think reading that is "OK, they add 5% so they can take it off later"...

Since you are using color, MAXIMIZE its use by including photo's...
 

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109 Posts
I wouldn't. Dump the whole discount thing its a waste of time. I would change your heading.

DECKS,FENCES,TRIM, FRAMING AND MORE.

Also include "references available" Sell your integrity and quality of work.
The picture of the saw and hammer is ok but why is it larger than your company logo?
 
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