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Discussion Starter · #1 ·
I have recently started writing some blogs, though none have been posted yet as I'm waiting on Darren to finish our new site. My question is there a reasonable amount of blog post you should make in a month and also what's a good length to a post? I see some people say that 300-400 words is the perfect length and then I see some post that look like novels. Also is it best to keep all post on page or spread them around to places like google+ and Facebook?

Any suggestions would be greatly appreciated.
 

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Short and pithy. No one wants to read a novel. I have trouble keeping mine short, but it's the short ones that people have found via search, have read, have found useful, and find to be a basis to call me about work. Write a couple to start, then try to write one a month if you can.
 

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Discussion Starter · #4 · (Edited)
JBM said:
You should put up quite a few as soon as you can. 25 would be a good number, doesnt matter how long, over 300 or so .
Pretend for the moment that I wanted to write all year. Would 3-4 post a week be too much? Our goal is basically two different subjects, roofs and custom homes.
 

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Pretend for the moment that I wanted to write all year. Would 3-4 post a week be too much? Our goal is basically two different subjects, roofs and custom homes.
1 or 2 a week is fine but honestly, you should rethink your goal for word count. 300-400 words is what your general bloggers write for topics about painting a vase, turning a deck of cards into a wine rack and how to re-purpose mason jars into 20 different things.:whistling

I personally try to shoot for a minimum of 600 and on to 1000 but that's me. I have 2 or 3 around 475.

I have a handful of blogs that I get repeat contacts from and they are long so I guess if it's interesting they will read it OR look at the length and call me to tell them the rest :thumbsup:
 

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It all comes down to what is the purpose of the blog & how you wish to go about meeting your goals. If you cant list what you want it to accomplish & how you are going about it - than nothing anyone says matters. By the way SEO is not a valid blog reason & if you write for that reason you will get stung when Google & others do their updates

Google+ & facebook is where you post a bit of text & link to the piece on your blog - not a place for an entire article
 

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I wouldn't worry about word length. Think about the post itself and the intention it has for the user that is reading it. If you find that the blog post can be answered with 250 words then so be it. Don't try to increase word count for the sake of increasing word count. Make sure to use visuals to compliment your writing.

Write natural, as if you are having a conversation. As far as quantity of posts per year; If you can write 3-4 posts per week and not sacrifice quality, then go for it. We post once a week, and that works for us.

Do share your blog posts on social networking sites like Facebook, Google+, and Twitter.

Best of luck,

Mike Jones
Mainline Insurance
 

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Having been a blog writer for a business before I can tell you that overactivity is not a problem. It's appearing dead or out of business that is the concern. Post as much as you want, but have a reserve that you can throw up to make sure you have a minimum of 1 a week.
You'll probably be really stoked on blogging when you first start, but then if it turns out you're not a writer at heart you might let it fall by the wayside a little. Don't let that happen if you want to keep the site up. I hate it when I go to a website and it has a blog that hasn't been updated in a year and a half. Makes it seems like nobody is home, nobody cares, or they just start things without finishing it. Would be better if they took it down rather than letting it lie fallow.

My thoughts. Long articles are fine to me. Always give a nice overview of what's to come in the first paragraph, then a TL;DR type synopsis at the end for people who want to skip.
 

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Discussion Starter · #9 ·
Easy Gibson said:
Having been a blog writer for a business before I can tell you that overactivity is not a problem. It's appearing dead or out of business that is the concern. Post as much as you want, but have a reserve that you can throw up to make sure you have a minimum of 1 a week. You'll probably be really stoked on blogging when you first start, but then if it turns out you're not a writer at heart you might let it fall by the wayside a little. Don't let that happen if you want to keep the site up. I hate it when I go to a website and it has a blog that hasn't been updated in a year and a half. Makes it seems like nobody is home, nobody cares, or they just start things without finishing it. Would be better if they took it down rather than letting it lie fallow. My thoughts. Long articles are fine to me. Always give a nice overview of what's to come in the first paragraph, then a TL;DR type synopsis at the end for people who want to skip.
Thanks for the reply. I agree with you, I hate dead blogs, they make me wonder what happened to the company but not having a blog doesn't cause as much concern. I actually enjoy writing but not so much about construction. I have also realized how much typing on a phone all the time changed my writing style to short and awkward. I'm doing my best to get away from responding from the phone but obviously failing at the moment.
 

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It's not the size of the blog, it's what you do with it that counts. ;)

Know who your target audience is, and what they want to read, and give it to them. Your posts will be different for different audiences, and you can't mix them up and be all things to all people.

If your target is future customers, then a short simple article with a graphic laying out the different components of a roof would be very helpful to those looking to increase their knowledge. Then maybe another post on a simple roof repair that you did, with pictures.

And, sappy as it is, everyone loves puppy and kitten stories, so if you've got anything happening on that front, you might just go viral with the tale of Sport your truck riding companion who gets on the roof to inspect it himself.
 

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Discussion Starter · #11 ·
Live_oak said:
It's not the size of the blog, it's what you do with it that counts. ;) Know who your target audience is, and what they want to read, and give it to them. Your posts will be different for different audiences, and you can't mix them up and be all things to all people. If your target is future customers, then a short simple article with a graphic laying out the different components of a roof would be very helpful to those looking to increase their knowledge. Then maybe another post on a simple roof repair that you did, with pictures. And, sappy as it is, everyone loves puppy and kitten stories, so if you've got anything happening on that front, you might just go viral with the tale of Sport your truck riding companion who gets on the roof to inspect it himself.
Well I just happen to have best truck riding companions around.

I tend to get a little weirdo obsessed about dogs. I struggle with the need to be a public person in social media and content marketing but when I read blogs and post about people's actual life I like it. It's just hard doing it myself.
 

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You got both ends of the size spectrum in that pair! Love Danes. Too bad they live such relatively short lives. And poodles are a lot smarter than most people give them credit for.

You could blog the roofing adventures of that pair and get quite a following. ;)
 

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Discussion Starter · #14 ·
Live_oak said:
You got both ends of the size spectrum in that pair! Love Danes. Too bad they live such relatively short lives. And poodles are a lot smarter than most people give them credit for. You could blog the roofing adventures of that pair and get quite a following. ;)
Just have to figure out how to get them on some roofs. Maybe they should stick to custom home parts. I didn't know Danes had short lives when I got her, but it's like setting your family up for heart ache. It amazing how often they break the ice with customers.
 

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I have recently started writing some blogs, though none have been posted yet as I'm waiting on Darren to finish our new site. My question is there a reasonable amount of blog post you should make in a month and also what's a good length to a post? I see some people say that 300-400 words is the perfect length and then I see some post that look like novels. Also is it best to keep all post on page or spread them around to places like google+ and Facebook?

Any suggestions would be greatly appreciated.
The thing with blog posts, is that they can do incredible well. The more unique and resource rich it is, the better it will rank, which will drive traffic. When I do blogs, usually 1 a month depending on the content strategy, I will target between 700-750 words. You can try for less but I see good success with it. Once your blog is posted to your website, than push it out to blogger - googles free blogging platform, share it in relevant forums, the list goes on and on. You don't want to get in the habit of directly copying and pasting it to hundreds of sites, that could trigger a penalty. You may want to do what is called content curation, or varation of it - ex.

Hey everyone, our new blog is out, here is a short preview here.....

past a snippet of it,, then to read more please click here.. kind of thing. If you can attach a short video, your golden.
 

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Content is King… You’ll hear that phrase over and over again when it comes to SEO success. Get your content right, and you have created a solid foundation to support all of your other SEO efforts. The quality of your content is what will set you apart from your competition. Google has made it clear that more than anything else, if you are producing quality content you will be rewarded for it with a higher search results pagerank.
http://searchmarketingbydesign.com/fresh-written-content/
 

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I agree with all of you but those who have pointed out Content is King and writing from the heart is the best. I also agree 1 a week or 2 weeks is good. To much can be over kill. Unless you just have that much to say. I use to follow a blog but it was everyday or every couple days. It just got old I had to unsubscribed to it.

Sadly enough I wrote a blog on why you should blog, and also one about Blogger VS Wordpress. Just in case any of you get really interested in reading more.

http://www.rockinwalls.com/2013/05/keepem-coming-back-why-you-should.html
http://www.rockinwalls.com/2013/03/blogger-wordpress-show-down-site-make.html

The bottom line is if you don't have time to blog DON'T Start!!! It has to be something your willing to commit time to just like any good relationship. We all have so much to share with others I feel everyone should do it.

Just don't get caught up in the word count. If you write from the heart those who want to read it will those who won't will read another one. Just have fun writing.

PS My longest blogs have the largest about of hits. Thats all I'll say. Don't try to control your content based rules.
 
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