If you're referring to the $38/ft² price, I'll bet dollars to doughnuts that's not the price for the one shown.
Either that, or they're calculating the land itself into that price.
Or, according to their website: the HO does some of the work (sweat equity).
Either that, or they're calculating the land itself into that price.
Or, according to their website: the HO does some of the work (sweat equity).