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I want to do some pay per click advertising,but I don't know how to get started or how it works.Please walk me through the process and give me any pointers you have.
 

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Sounds like a simple question doesn't it! Unfortunately, it can almost be the same is asking "I want to fly to the moon, any tips?". :)

Some would argue that Adwords advertising is as much an art as a science.

Here are a few tips to get you going:

  • Be sure and set a maximum daily budget that you can afford.
  • Geotarget ALL of your keywords.
  • Don't allow your ads to be shown in the "content network".
  • Think long-tail keywords - don't just target "remodeling" instead think of keywords & phrases that are very specific - like "bathroom remodeling in your city, state" or "tile flooring contractor". Also don't forget about all the names of your competitors as keywords!
Test, Track and Refine - then Test, Track and Refine again to infinity.

Like most things in life, you would be far better off to hire a pro to optimize and manage your campaign for you. The learning curve with PPC can be long and expensive.

Hope this helps!
 
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