Hey thanks for the input. I think your right I just have a lot of leg work ahead of me. One question if you don't mind. What are eddm postcards and how much do they run? Thanks again.
This is EDDM:
https://www.usps.com/business/every-door-direct-mail.htm
It's a little confusing at first, but it has gotten simpler since it first came out.
basically, the post office will deliver a postcard to every residence on a carrier route for 16.5 cents per residence.
You choose the carrier routes on their website (there is a map that shows the different routes and where they deliver to, how many addresses etc.) and print a face slip for each route, bundle the slip with your post cards and drop them off at the Post Office, at which time you pay the postage.
The postcards HAVE to be the correct size, there is a minimum I believe of 6.5" by 9". They will refuse you if your cards are too small or too thin, so be sure when you order your cards that you get EDDM sized cards.
Lots of people use vistaprint.com I personally usually use printplace.com
http://www.printplace.com/printing/every-door-direct-mail.aspx
Currently you can get 2000 cards, full color front and back, for $171 plus the postage for a total cost of about $350 all said and done.
I have had mixed results, some of my mailing campaigns have gotten me one lead per 100 cards delivered (which at the above prices would be $17.50 for a phone call, not too bad), but sometimes worse.
Success depends on getting the
right message to the right people at the right time. That is outside the scope of my little tutorial here.
