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How Do General Contractors Price Jobs?

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Hey,

Note - Don't mean to make a duplicate post but I wasn't sure if this is a better place to post it.

I've been a GC for almost 3 years now. I've been taking on reno projects which I sub out the work for and mainly supervise/organize the projects. I am hitting a dip with my jobs from what I am assuming is because my estimates are taking too long and need to figure out how other GCs price their jobs. I'm not sure if the way I do it is efficient or not but I'd like to hear how other people do it. Currently, when I price a job I go to the site and do the site visit where I get measurements, pics, and info. When I come home I input all the info into our CMS and send out bid requests to the appropriate trades. When I get all the info from the trades I submit the bid to the customer. Now the problem I've had is sometimes contractors can take weeks to submit bids making the estimate take much longer than I'd like to submit it to the customer (even when I remind them multiple times and I'm sending bids to multiple companies within a trade). On top of that, I have a sick feeling my subs don't enjoy bidding on my projects because when we don't get a job they sort of wasted their time submitting a bid. From my assumption, other GCs do the first visit and then make a price off their assumption of what the project will cost and submit it to the customer. Once approved they then get bids from the contractors and negotiate to fit in the budget. Is that how it's best done? I didn't like the idea of doing it that way because I don't want to under or over-bid the project which could affect my sales rate/profit margins nor did I want to tell subs what they have to charge to make the project happen. I've also thought about getting price lists but some projects could change the price of a certain item drastically. I am open to experimenting with what could work better but I also want to get some input.

Let me know if you guys have any suggestions.
Thanks!
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.... From my assumption, other GCs do the first visit and then make a price off their assumption of what the project will cost and submit it to the customer. Once approved they then get bids from the contractors and negotiate to fit in the budget. ....
How can a GC price a job until they know what the sub are going to charge?

I'd never work for a GC who thinks I'm going to change my price based on what they assumed.
Cost, Overhead, Profit....same as anyone else.
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Accuracy and speed comes from experience (*edit: AND relationships with your subs).

In big GC world, we can typically provide customer with a non-guaranteed ROM in very, very short order, with the understanding and qualification that is it not set in stone and a hard price will need to be provided. We can get a gut check on if the work is in the realm of what the customer is willing to pay, and if its not, we fine tune the scope before it goes out for pricing. We'll know if the project is a hard no go right out of the gate before we take the time to get hard bids. this process can be frustrating if you're getting shopped (soandso said they could do it for XXXX) so we try to vet that in advance as best we can to see if we want to go after said projects.

We typically get pretty dang accurate but we also have a lot of empirical information based on our subs, location, timeline, etc.
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I've had subs that will tell me how to estimate for them. I'll also set prices on some things that I'd do it at that price, and then sub if their numbers work for me.
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You're doing it correctly however your sub / supplier turn around time is too slow. Give a deadline on your request.

If subs are missing more jobs quoted to you than what they win, they will definitely grow tired of quoting work for you. Particularly if you are creating a competitive situation, pitting them against others to get a low price. I like a team approach where we hand pick the subs we want to work with and go in with a "if we win the job, you win the job" approach.
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Only briefed through op’s book but @ $30. an hour, moving furniture & putting down flooring what could 1 expect. Furniture don’t float unless there’s a new version. Sounds like subs were beat down to give up and drag up


Mike
You haven't said what size these projects are. I do mainly kitchen, baths and smaller additions. I have trusted subs and I know their pricing, nothing more than calling them to make sure my numbers are in line. Again smaller stuff and I usually draw my own prints.

You need to know your numbers to at least get a ballpark before you bother a pile of subs. A price sheet may work in new construction but I can't see it working on remodeling. This is also why a lot of contractors go T&M on remodeling, I find I make more with a bid price (usually).
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Hey,

Note - Don't mean to make a duplicate post but I wasn't sure if this is a better place to post it.

I've been a GC for almost 3 years now. I've been taking on reno projects which I sub out the work for and mainly supervise/organize the projects. I am hitting a dip with my jobs from what I am assuming is because my estimates are taking too long and need to figure out how other GCs price their jobs. I'm not sure if the way I do it is efficient or not but I'd like to hear how other people do it. Currently, when I price a job I go to the site and do the site visit where I get measurements, pics, and info. When I come home I input all the info into our CMS and send out bid requests to the appropriate trades. When I get all the info from the trades I submit the bid to the customer. Now the problem I've had is sometimes contractors can take weeks to submit bids making the estimate take much longer than I'd like to submit it to the customer (even when I remind them multiple times and I'm sending bids to multiple companies within a trade). On top of that, I have a sick feeling my subs don't enjoy bidding on my projects because when we don't get a job they sort of wasted their time submitting a bid. From my assumption, other GCs do the first visit and then make a price off their assumption of what the project will cost and submit it to the customer. Once approved they then get bids from the contractors and negotiate to fit in the budget. Is that how it's best done? I didn't like the idea of doing it that way because I don't want to under or over-bid the project which could affect my sales rate/profit margins nor did I want to tell subs what they have to charge to make the project happen. I've also thought about getting price lists but some projects could change the price of a certain item drastically. I am open to experimenting with what could work better but I also want to get some input.

Let me know if you guys have any suggestions.
Thanks!
This is going to depend a lot on the projects we're talking about here and it sounds like mainly residential, so you're on the right track (you're already in essence doing what I'm about to detail with your floor subs sounds like) but need to expand your relationship with your subs to be able to incorporate their pricing into yours to speed your process along... there are a lot of givens within pricing for most trades (how do you think they come up with the price - they incorporate their business needs into it), and that can range from SF, CF & LF pricing that are inherent in a lot of trades (i.e. - framing, painting, flooring, trimwork, roofing, etc.) and per item things in other trades that don't change much unless something is out of the ordinary (i.e. - plumbing, electrical, disconnect/reconnects, windows, etc.)... there are always exceptions to the rule and site conditions what may warrant an actual visit for variations outside of the pricing structure you agree to with your subs for the standard items...

The easy sell to your trades on incorporating their pricing into yours, is you are not only bringing them the business, but doing all the legwork on the pricing, but it allows you to move forward and create a price list that will go along way in speeding up your process... that legwork BTW, should garner you better pricing as part of the trade-off as you are saving them travel time, gas, wear and tear, customer meeting time, putting together proposals, etc.

You like your time, so do they, and this way they get more of it without having to waste it either... (y)

All they need to do is provide you with a spreadsheet once a year of their pricing for their standard items for you to incorporate (we've gone to every six months because of the flux of the industry)... anything out of the ordinary can usually be handled through a phone call, pic and/or video... they can make a decision if more is needed beyond that...
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Hey,

Firstly thanks for the responses. I kind of came up with a rough idea on how I might try it, Please let me know what you guys think. Also to answer some questions, Our business mainly focuses on residential, and we do remodels, kitchens, bathrooms, etc. Our normal job cost is anywhere from $10k-$200k+. (we also sub everything out from start to finish of the project)

This idea I've come up with the kind of incorporates how I am doing it now but adds some new stuff to speed it up and get the estimate out while it's hot.
I'm going to reach out to 2-3 of each trade and get their price list / make my own (off what they already priced me previously) for the standard items. (ex. toilet install, pot lights install, etc)
When I do an estimate I am going to incorporate those prices into the job automatically so it reduces the amount of back and forth.
When I have something more specific or something that I assume could change the price I'm going to reach out via phone, text, or email to get the details.
I'm going to provide the customer with the price and mention in the notes the estimate will require on-site visits but contractors to finalize.
If the customer accepts the estimate I then will schedule the trades to see the site and give their final costing. If there are any differences I will provide the customer with the update and once approved we move forward with the job.

Now I am a bit iffy about this simply because I don't want the customer to have two companies, mine and someone else, and mine says it's technically a "budget cost" and the other guy is firm on his cost. I feel they could decide to go with the comp for the security. Maybe there is a better way to word it? I also wanted to mention I reached out to a couple of my subs yesterday and they told me a lot of GCs in our area do it the way where they make the cost, send it out, and negotiate the subs' cost to fit in the budget.

Let me know what you think,
Ian
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May be helpful to look up the various book / podcast suggestion threads here. Lots of resources in those. KAP has a really good post somewhere with a made-up discussion presenting project cost ranges to a customer. While that thread was more sales related I think, it might be useful as a starting point to get someone on board with a design agreement.

If you have successful projects at that variety of price points, you can show pictures of something comparable to your prospects wants, describe what goes into putting together a proposal, give them some ranges of your completed projects, and hopefully show them that a nominal fee now (few hundred to few thousand, depending on size) to design their project before diving in with you on the whole shebang makes sense.

Remodelers on the Rise is a podcast and Facebook group that has info charging for the design portion. I think the Michael Stone books on sales and estimating talk about it as well. Those book threads I suggest above also probably have something on it as well.
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May be helpful to look up the various book / podcast suggestion threads here. Lots of resources in those. KAP has a really good post somewhere with a made-up discussion presenting project cost ranges to a customer. While that thread was more sales related I think, it might be useful as a starting point to get someone on board with a design agreement.

If you have successful projects at that variety of price points, you can show pictures of something comparable to your prospects wants, describe what goes into putting together a proposal, give them some ranges of your completed projects, and hopefully show them that a nominal fee now (few hundred to few thousand, depending on size) to design their project before diving in with you on the whole shebang makes sense.

Remodelers on the Rise is a podcast and Facebook group that has info charging for the design portion. I think the Michael Stone books on sales and estimating talk about it as well. Those book threads I suggest above also probably have something on it as well.
When people discuss design is like making drawings and placement/colours. Almost like the designer job or do you mean something else?
No, not just the pretty pictures :p

Consider a major basement finishing project with an existing fire suppression system, adding a bathroom, building a new bedroom, and one or two extra rooms (we had one of these come across recently).

On just a high level, you have to figure out the best ways to run plumbing, determine insulation requirements, check if the electric panel needs updating, confirm egress requirements for the new bedroom area, and what changes are needed to the fire sprinkler system?

Just that last one- are the existing heads in the right locations for the new rooms? When you finish the ceiling, will you need different heads to clear the finished ceiling? Is the system on a pump that will need upgrading for some reason? You can wild a$$ guess it and give the customer a range you think it is likely to land in, but you're probably gonna need a sprinkler guy to walk the basement with you and the initial concept layout to really put a fine point on what it's going to cost just for that portion. We anticipated needing to pay someone a couple hundred bucks to review and design the changes for us.

We threw together a rough ballpark on the cost of the project and gave the prospect a range we anticipated it all to cost. It was wider than we would have liked, but the sprinkler bit was totally unknown. If they wanted a total, firm price contract with all design decisions (tile, bathroom fixtures, and "non-choice" design like the sprinklers) done, we gave them a price to do that design work that would let us pay for any detailed work someone else would have to do for us, and cover our time making several trips to the home to meet people, as well as walk them through the fixture and tile choices, etc.

For another client that we've previously worked with, we charged them a chunk to design a three-story home extension. My main wheelhouse is kitchens and bathrooms, so my boss asked me to get the kitchen design done. I think I have about 20-30 hours of phone calls, reviewing emails, notes, feedback, and diagrams the client has given me for it, preparing layout/cabinet options and making renders in our software.

While my part is somewhat "pretty pictures", we talked a lot about how important the kitchen is to their lifestyle, how they entertain people, how they cook as a family and would like to move around the new space, etc. I probably could have put together a kitchen with 30-50% lower cabinet costs if we were just blindly dropping in what fits and makes sense to us. But then the client would have either been dissapointed in the end, or had sticker shock when we did full kitchen design later and added stuff.

Unless a homeowner is giving you a full set of plans with a design document and selection list, there's extra work to do putting their proposal together, so show them how you manage that process for them to realize their dream, and get paid for it. Ultimately, if you're getting paid to do all that, you'd be able to create urgency with the subs you're asking for bids (because the client is motivated enough to put down cash). You could, if needed, pay someone for their time to check out the project and do legwork of their own.
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You haven't said what size these projects are. I do mainly kitchen, baths and smaller additions. I have trusted subs and I know their pricing, nothing more than calling them to make sure my numbers are in line. Again smaller stuff and I usually draw my own prints.

You need to know your numbers to at least get a ballpark before you bother a pile of subs. A price sheet may work in new construction but I can't see it working on remodeling. This is also why a lot of contractors go T&M on remodeling, I find I make more with a bid price (usually).
Can you share more on how you determine your bid price and how it's presented to your client?
For kitchens, baths, additions etc. we do not bid but ask for a design contract. Designing is time consuming and we won't do it without a contract. Once we have a design then we can price it. If the customer has their own plans then we will bid it but not otherwise.
For kitchens, baths, additions etc. we do not bid but ask for a design contract. Designing is time consuming and we won't do it without a contract. Once we have a design then we can price it. If the customer has their own plans then we will bid it but not otherwise.
How long does it take you to produce a bid in each case? (with or w/o design)
It varies a lot depending on the project. A custom addition including a kitchen and sometimes a bathroom can take 80 hours including all of the back and forth with the customer, drawings and some specification of finishes and appliances. We leave construction drawings for the next phase after we have a fixed price contract and include that in the price. During the design phase I get contracts with the subs.
When someone balks at paying a design fee I tell them the bids they will get are meaningless because the bidder is pricing something that they may hate. I can't bid responsibly without a plan that they have approved. Most customers accept that logic. I try to keep the design fee substantially below what an architect would charge. In our market $8,000 is a good design fee for an addition. It isn't a money maker but it means they have skin in the game.
It's crazy to see how different people buy in Canada compared to the US. I've talked to so many American companies and they agree it's so different. Here in Canada, we have so many cultures that come from different countries so it's spastic. A LOT of people would not dare to spend a dime before knowing the cost. If they do normally they're making 300k+ a year living in a mansion or a ****ty 80y/o house in downtown Toronto 😂

I don't doubt there are some people who live here that care about that stuff but I am just speaking about majority.
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Following up: When creating a proposal/quote for a customer how do you breakdown the total price? Price per room (kitchen,bath,others), price per trade(electrical,plumbing,paint) ,a different method?

What seems to work best?
Hey!

Good Question (not sure if it was for me or the other guy but I'll answer)! I originally wanted to do it by trade but it became too difficult (took too much time) to organize the line items in our system. Now I just give a bottom dollar but I do provide the customer with a finished material breakdown for the costs I estimated. I do rarely have customers who want line item breakdown but it just doesn't make sense as they will pick out every item I've had too many times where customers try to bring their own trades in for specific items to save money and it became too confusing and issues arose. If the customer requests a trade cost breakdown I normally don't have a problem with it but I inform them if they decide to hire too many of their own trades we can't do the project unless we charge 30% on top of their trade costs for managing them.
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