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Discussion Starter · #1 ·
Currently I have hover menus, where if you hover over alarm monitoring you see the service levels of alarm monitoring, I like this layout, however you are unable to click on the alarm monitoring parent link (limitation of wordpress bootstrap).

So I am considering changing my menus to show alarm monitoring, which brings you to a page which shows the service level with links to more information.

Which do you guys think is likely to get more conversions, being able to quickly see the alarm monitoring services levels via the hover drop down, or clicking alarm monitoring, reading a small blurb about each service level then clicking a find out more link?
 

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Currently I have hover menus, where if you hover over alarm monitoring you see the service levels of alarm monitoring, I like this layout, however you are unable to click on the alarm monitoring parent link (limitation of wordpress bootstrap).
Your conversions will come from well organized and put together pages on particular topics IE landing pages. You want visitors to find your landing pages in search.

With that said top level nav links should lead to "overview" pages of that particular topic, then link out to your appropriate services from there.
 

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Currently I have hover menus, where if you hover over alarm monitoring you see the service levels of alarm monitoring, I like this layout, however you are unable to click on the alarm monitoring parent link (limitation of wordpress bootstrap).

So I am considering changing my menus to show alarm monitoring, which brings you to a page which shows the service level with links to more information.

Which do you guys think is likely to get more conversions, being able to quickly see the alarm monitoring services levels via the hover drop down, or clicking alarm monitoring, reading a small blurb about each service level then clicking a find out more link?
I'd delete the ADI flyer you have doctored with the ADI logo still on it...and your Alarm monitoring from 8 bucks a month.

Keep that sh!t up and you will go broke like most security companies struggling to pick the low hanging fruit.
 

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Discussion Starter · #5 ·
Carlsore thanks for the info I think that is the route I am going to, remove the hover menus and have people come to the home page for each service and move on from there.

JBM yes I shouldn't have called it a wordpress problem, it is a theme limitation with the navbar using bootstrap. I am going to look at Ubermenu and play with it.

Inner10, there is a whole segment of security installers out there who have priced themselves out of a complete market but running huge markups and driving fancy 40 thousand dollar trucks. I chose to go a different route and work on smaller overhead and markups and cater to a different market. Most of my work comes from homeowners through word of mouth and they like the fact I keep prices lower then competitors.
 

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Carlsore thanks for the info I think that is the route I am going to, remove the hover menus and have people come to the home page for each service and move on from there.
No, that's not what I was suggesting. Keep the hover menus, just that every tab leads somewhere. From those pages you lead them to more pages/posts about the same topic. Build on your relevancy.

You don't want your visitors to land on your homepage unless they've typed in your company name, ideally you want them to land on the page they were looking for. So if the user searched for "alarm system installations" they should land on the page of your website that discusses "alarm system installations". It should be a full page, not a blurb mixed in with other content. By full page I mean a few paragraphs of well written copy about the service. Include a photo, or several, a video if you can, a contact form and any other information your visitor would find value info about that particular topic.

You could easily have a 40 or 50 page website covering all your different services, products and install offerings.

Go to studiopress and buy the Genesis Framework. Even in stock form it's not a bad template for a service based business to start with, much better than what you have now and mobile friendly.
 
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