Pretty easy...... I just set: $0.00..$0.00 and $0.00.
EDIT: Actually, if you've choosen to use their model, isn't it a specific question as to your work and resources and specific circumstances.
What resources do you have to estimate/quote jobs, what resources do you want to keep busy as a function of your trade (6 month remodel or ten minute GFI install), what is your closing rate, what other advertising do you relie on and what kind of advertizing budget do you need/have available......
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