Word of mouth is great, but it's even better when turned into a customer testimonial and used in marketing and sales material.The best form of advertising is do great work and have your customers rave about you. Word of mouth is the best especially in the remodeling biz.
That is pretty standard these days. It takes a pretty amazing printed ad to really stand out, and radio advertising seems like it's on it's last legs.I spent a lot of money on radio and news paper ads when we decided to start our own company, it didn't yield for me. Word of mouth gets me a lot of work and the guys at the lumberyard are constantly recommending me, that helps. I would say 75% of what I do is for return customers. I live and work in a rural area tho.
From my impression, the radio is not the most effective for construction because a lot of our work is "show me the proof". Customers tend to be skeptical, which is why word of mouth is so strong for us. Further more, younger generations....thus your future customers, are moving away from radio to mp3 and digital streams in their cars.Why the comment about radio ads? We still listen to the radio while driving, and at work