Having conversed with a rep. regarding this product,here are some of the advantages of their product. Unlike conventional rebar that resists forces at or near the point of concrete cracking,the Helix supplies resistance at all times and in all dimensions . There is a reduction in pounds of steel ,however,unlike fiber mesh,the twist resists pullout much better. A good starting point of poundage is approx. 90 lbs. per 10 yds. of concrete.That will amount to approx. 100,000 strands per yd. of concrete. Initial costing is $ 3.00 per pound. The larger the purchase,the deeper the discounts. Also,because it is steel,unlike fiber mesh it does not float to surface making finishing a bigger chore and leaving a fuzzy surface. He said also,even if one would rust,it would not automatically provide a pathway for rust to attach the others as conventional rebar.
Having done considerable investigation of concrete admixtures,I would say the incorporation of a integral waterproofer added to the concrete along with the Helix would be the belt and suspenders approach.