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I'm not sure if this has been posted but the short video on local listings is a good video.
Google Local Listing
Happy Thanksgiving all!!
Google Local Listing
Happy Thanksgiving all!!
Google Local Search
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Staying along the lines of the thread topic.
Here is a video that explains your Google Local Rank.
A bit of geekspeak, but he gives you the dirt on a good rank.
http://www.youtube.com/watch?v=e5Iv-csw8Jk&feature=player_embedded
If you want to take away a nugget from this video.
1. On your testimonials pages, you should be redirecting your customers to leave a testimonial on your Google Local listing. This, next to inbound links is going to make the biggest difference in your local rank.
By linking to your Google Business listing from your website, you can give your customers a quick way to leave feedback. I would also be including your Google local listing info with all literature or written material you hand your customers.
20-30 positive local reviews and you'll be a lethal force in local listings. Your web developer cannot help you there!
Carl
Here is a video that explains your Google Local Rank.
A bit of geekspeak, but he gives you the dirt on a good rank.
http://www.youtube.com/watch?v=e5Iv-csw8Jk&feature=player_embedded
If you want to take away a nugget from this video.
1. On your testimonials pages, you should be redirecting your customers to leave a testimonial on your Google Local listing. This, next to inbound links is going to make the biggest difference in your local rank.
By linking to your Google Business listing from your website, you can give your customers a quick way to leave feedback. I would also be including your Google local listing info with all literature or written material you hand your customers.
20-30 positive local reviews and you'll be a lethal force in local listings. Your web developer cannot help you there!
Carl
Be careful, your competitors can leave bad reviews just as easily. Best to talk to your customers personally and ask then to leave a review.
PS. I was talking to one contractor that has a single review, a review that he never obeyed a stop sign. You have to watch out for this and add more positive reviews to discount the bad ones.
Also Google extracts reviews from other sites. Find these sites and add reviews there as well.
I also saw a dentist with 25 positive reviews all from accounts with one review each. This is obviously fake. Make sure they are from real people and from real customers. Google is in your email and know who your friends are are so they probably know if all your friends give positive reviews.
But reviews seem to be very important to local rankings. Get as few as 10 and you will see some good results, I think.
There are channels to have false reviews removed, so I would not let that deter me from encouraging my customers to review.
Yes, they do syndicate from other review websites. Don't submit your own reviews though.
This is why Google wants the reviewers to fill out their account info and geographical location (although they have this via IP). Obviously reviews from local sources will carry the most weight. Google is not in your email, unless of course you're using Gmail and even then I don't think their algorithm would go through your private information, at least it's not something I've heard about. I don't think they would penalize you for having a friend leave a genuine review, however if that friend left several then it would be asking for trouble.
Carl
1) I have not heard of ways to remove reviews? I am not advocating not soliciting reviews, just don't advertise for reviews. Ask your customers to give reviews but don't paste a link in your site.
2) How could a friend be biased?
If you place reviews on Google you need an account and probably will be using GMail as well. If the people giving our great reviews happen to send you emails (ie. your friends) and be on your contact list that could trip some switch that discounts your listing altogether.
I'm just saying to be honest and not try to cheat the system.
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