Staying along the lines of the thread topic.
Here is a video that explains your Google Local Rank.
A bit of geekspeak, but he gives you the dirt on a good rank.
If you want to take away a nugget from this video.
1. On your testimonials pages, you should be redirecting your customers to leave a testimonial on your Google Local listing. This, next to inbound links is going to make the biggest difference in your local rank.
By linking to your Google Business listing from your website, you can give your customers a quick way to leave feedback. I would also be including your Google local listing info with all literature or written material you hand your customers.
20-30 positive local reviews and you'll be a lethal force in local listings. Your web developer cannot help you there!