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Kind of depends on your area, but this is where you have to do some research. First thing is get as much exposure on the internet as possible. Meaning if you have a website, great thats 1, now go to other websites like merchant circle, hot frog, and create yourself a profile so the public can see.
With ppc yes you can market to a certain radius miles, but if you're out in the sticks, you may not get much action on the internet vs the suburbs and metro. thats the facts, so its easy for someone out in the rural or haven't really worked the ppc and local search to tell you that it doesn't work. From where West Coast Vinyl is located and the numbers that we looked at for rural areas, the traffic is less. You also have to look at the season as well. Good luck!
 

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only if you have a locally oriented site that gets a lot of traffic from you target audience and has google ads on it and the bids are low enough for you to get your ad on and seen at a reasonable price.......... so short answer, no
 

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The Google content network is fraught with problems in part because of many weak or even scammy sites set up to exploit the market. While Google has taken measures to clean up the worst abuses, the fact remains that response rates and 'value' on the content network is generally much less effective than on search, largely because of course on search people are generally actively looking for information, while this isn't always the case on the content system.

The content network can work for certain niches and markets, but you need to know your stuff and be sure to bid low enough that you aren't overpaying.

One option of course is to look at relevant and interesting websites which are of interest to your clients. Even if they don't sell advertising directly (they often do), you can specify certain sites on the content network and focus your marketing accordingly.

But frankly I think the time you spend on this sort of stuff could be much better used in developing your site so that you achieve organic search traffic and results. It is often a much slower process (with adwords, you pay and you get your 'ranking' right away) but the results are much more valuable and enduring for your business.
 
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