Last night I started to read my newest FSB magazine and found two articles of interest. One was about the underground economy and the other was about the art of selling.
A brief summary for the underground economy:
Illegal immigration and companies that don't abide by current tax laws are sucking many industries and the nation dry. But, new legislation being passed will increase the budget to almost $600 million to begin inforcement of illegal business practices nationwide. They estimate that nearly $400 billion dollars each year are not paid in taxes due to these reasons, the same amount of defiecit our nation aquired in 2004.
A brief summary the art of selling:
The article is not so well written, but does create justification for "lying" when selling. The lying is much less the idea of not telling the truth, but simply creating stories to support your arguments or products. It discusses taking your marketing campaign back to the basics of story telling to sell products, rather than the direct in your face approach used more recently (past 20 years).
Hopefully we can discuss one or the other, if posting these articles is illegal (on the forums) please feel free to remove. I have no affiliation with FSB.
A brief summary for the underground economy:
Illegal immigration and companies that don't abide by current tax laws are sucking many industries and the nation dry. But, new legislation being passed will increase the budget to almost $600 million to begin inforcement of illegal business practices nationwide. They estimate that nearly $400 billion dollars each year are not paid in taxes due to these reasons, the same amount of defiecit our nation aquired in 2004.
A brief summary the art of selling:
The article is not so well written, but does create justification for "lying" when selling. The lying is much less the idea of not telling the truth, but simply creating stories to support your arguments or products. It discusses taking your marketing campaign back to the basics of story telling to sell products, rather than the direct in your face approach used more recently (past 20 years).
Hopefully we can discuss one or the other, if posting these articles is illegal (on the forums) please feel free to remove. I have no affiliation with FSB.