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403 Posts
At what stage of your sales process do you provide references to prospective customers that ask for them?
What steps do you take to be sure your past customers are ok with being contacted?
How often would you offer a past customer as a reference if they were ok with it?
How many times would you offer a past customers name as a reference if they were ok with it?
I get turned off by the idea of anyone bothering my customers for any reason. It seems like it would be a nuisance to them but no one has ever said no or complained about it. They are always enthusiastic about it.
It seems they like to brag about what a good decision they made. LOL. I think psychologically it's called validation.
I don't think it is my past customers responsibility to help market my business but they sure do a hell of a good job at it.
Where we are lucky is our purchases are some of the largest and most exciting. IT isn't an every day event that someone spends the kind of money that construction costs so they seem to like to talk about the experience with anyone that will listen. Lucky for all of us.
I do invite very serious prospective customers to our current project with the customers permission and that has worked very well for us and the two seem to enjoy chatting.
Thoughts?
What steps do you take to be sure your past customers are ok with being contacted?
How often would you offer a past customer as a reference if they were ok with it?
How many times would you offer a past customers name as a reference if they were ok with it?
I get turned off by the idea of anyone bothering my customers for any reason. It seems like it would be a nuisance to them but no one has ever said no or complained about it. They are always enthusiastic about it.
It seems they like to brag about what a good decision they made. LOL. I think psychologically it's called validation.
I don't think it is my past customers responsibility to help market my business but they sure do a hell of a good job at it.
Where we are lucky is our purchases are some of the largest and most exciting. IT isn't an every day event that someone spends the kind of money that construction costs so they seem to like to talk about the experience with anyone that will listen. Lucky for all of us.
I do invite very serious prospective customers to our current project with the customers permission and that has worked very well for us and the two seem to enjoy chatting.
Thoughts?