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I've been working on SEO with Brian from online tool box for a little while now. :whistling I was rather critical/cynical of the last free webinar thread posted on CT.

Reality being there is little middle ground between 'paying to gamble' on an SEO providers schlep or going full on DIY. DIY SEO for me turned into a swamp of "this requires more 'education' in how it works" than I have time or energy" to understand. Yet alone properly implement. However the thought of paying large sums to a 'supposed expert' with no guaranteed return is never going to happen. Plus if I don't know how it works or in other words can't maintain after the contract is up, I've gained little or nothing. Especially if the SEO is not all that successful.

:laughing: At that time I was looking for answers, not assistance. Even though I was not all that enthused over the webinar. The last Online Toolbox Webinar tossed out a few bread crumbs, I found interesting. Over a period of time this is what settled in to cracks in my brain: The cost was affordable, I would do the actual 'work' and there where other contractors who had real success from working with Brian.

So I called one of his current clients for a better understanding of the gig. Put the claims to the BS meter. Passed and was actually very surprised. How well the process seemed to fit the way I wanted to do SEO. That has proven to be true to date and making steady forward progress.

I feel comfortable to say, here's a link, it's worth a look see FreeContractorWebsiteSEO Webinar
 

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Im glad your having a good experience. Brian has always seemed knowledgeable and willing to help.
 

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Reality being there is little middle ground between 'paying to gamble' on an SEO providers schlep or going full on DIY. DIY SEO for me turned into a swamp of "this requires more 'education' in how it works" than I have time or energy" to understand. Yet alone properly implement. However the thought of paying large sums to a 'supposed expert' with no guaranteed return is never going to happen. Plus if I don't know how it works or in other words can't maintain after the contract is up, I've gained little or nothing. Especially if the SEO is not all that successful.
I don't plan on addressing the DIY SEO or webinars, but this point deserves attention even though I've issued the following warning much more than once. An almost surefire sign of an SEO scam is guaranteed results. It sounds good in theory, but guarantees tend to revolve around quick, easy, and trickery. They often deliver on the guarantee but only in the short term. Any SEO based on tricks only work until Google responds. And when they respond you could find out why the guarantee is worthless.

Although the real experts won't make guarantees for the simple reason that since we don't control Google we would be guaranteeing what we don't control, real experts are reasonably easy to identify. They have a long term proven track record of success. In business, we pay to gamble in many ways. There's always risk, especially when there's gain involved, but it should be calculated risk.
 

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There's always risk, especially when there's gain involved, but it should be calculated risk.
A long term series of customers and success certainly helped ease my mind.

My suggestion is to do your research, ask for references, sniff out the BS in regards to SEO in particular and web development in general. There is a lot of it.

I don't buy the BS about not being able to control google. I can't control the weather, BFD - Nobody can it's a constant. If you're an expert, I believe you are, how do you and others like you counter the unknowns and explain to your clients how you adapt to ensure your service is of value to the client....
 

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Before my points about the lack of guarantees get lost or skewed by detail, let me point out that it's only a matter of guarantees and not success rates. Otherwise it seems like a cop out.

Although I limited my statement to Google, there are many other things that can't be controlled. A few other examples are stepped up effort put in by competitors and the willingness/ability of the client to match it, or for that matter just getting the requested materials. In short, there's no spec sheet or building code like construction projects where if you build it to perform under a certain load pressure you can guarantee that it will. We're talking about logic and variables that have no physical form.

When trying to apply rules of the physical world to the digital world of computers and the Internet, it sounds good in theory since most people think in terms of the physical world around them, but there is no similarity.

To be clear, I have no fear of Google even though I cannot control that factor. They have goals and objectives that never change. I work within those so the success rate remains at maximum.

It's interesting you used the word adapt in your post. That's actually a key component. If for example a competitor of yours decides to get highly aggressive, we would need to adapt. Every project is a discovery process, adapting is the only way to win.

One thing that hasn't been addressed so far is the need to convert visitors into leads. I would never take on any SEO project without first dealing with that issue. A largely ignored part of SEO is the visitor experience and the ability of the business to generate referrals. My school of thought is not that I really work any special magic but that I compliment the goodwill you generate in the market and find ways to leverage it for better SEO. Those two are much more connected than many people realize. When you examine the changes Google makes, it really is just designed to do that better.

This also explains why the SEO games keep getting less effective.

Keep in mind though that I'm not looking at just the SEO so my approach will be different than other "SEO specialists" who focus primarily on ranking and traffic. I view it as part of an overall system. As long as your business is operating under sound principles, I wouldn't worry about whether I can provide value or not. I know I can. Focus on the customer and SEO is almost a natural byproduct.
 
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