Care to elaborate on the "Power Editor?"
No problem!
Power Editor lets you utilize some of Facebook's demographic research partners to precisely target your ideal prospects.
The number of variables you can drill into are more than you'll ever need. Here's just a couple ways you can slice and dice who will see your ads:
by household size
whether or not they own a dog
what type of car they drive
what charitable causes they donate to
what they do for a living
what types of magazines they subscribe to
whether they shop at high-end department stores or not
and many many many many more!
Keep in mind, this is based on actual user buying history - not Facebook profile data. Their partners have been collecting demographic and psychographic data for years.
You can also purchase a list of from another source and market to those people on Facebook. Say you wanted to target all doctors that drove BMWs living within a 50 mile radius of you. You can buy that list from any number of brokers including InfoUSA.com. Then take the phone numbers on that list, upload them to Facebook as a custom audience, and your ad will only show to them.
Now, the % of people that click on FB ads is small, so if that above example is only 400 people, you're not going to get very far.
You can also bulk edit ads, turn shared stories in sponsored posts, and much more.
You can find FB power editor here:
https://www.facebook.com/ads/manage/powereditor/
Spend some time in the tutorials to learn more.
In short, it's never been easier than it is now to get your message in front of the most qualified prospects using Facebook. Take advantage of it!
