We are a company that makes/installs our own expansion joint products and are now looking at growing the business through distribution of our product to wholesalers/suppliers.
Examples of companies we see our product in are: Whitecap, CMC Construction Services, and even smaller companies like NuWay INc.
Does anyone know what these companies expect with respect to gross margins when they sell to contractors? I realize that they will do some selling to retail customers and we are not concerned with those numbers.
My thoughts are 30% would make them happy on the wholesale level, but do not want to undersell if they only expect 20%? Also does the size of these companies vary their expectations?
Any ideas?
Thank you, Justin
Examples of companies we see our product in are: Whitecap, CMC Construction Services, and even smaller companies like NuWay INc.
Does anyone know what these companies expect with respect to gross margins when they sell to contractors? I realize that they will do some selling to retail customers and we are not concerned with those numbers.
My thoughts are 30% would make them happy on the wholesale level, but do not want to undersell if they only expect 20%? Also does the size of these companies vary their expectations?
Any ideas?
Thank you, Justin