Handymans Wife- great to meet you!
In this thread there are some excellent suggestions for you. Your question about building credibility is a great mindset to come from. I teach on this often. There is a proven approach to building credibility - and there's something to keep in mind before you 'get there'. It's called visibility. (The actual process is called VCP. Stands for: Visibility builds Credibility. When you are credible, you will become profitable.)
When people hear that, there's is common misperception that occurs. They think "If I just get my name out there to be seen, I'll be visible. Once people see my name, I'm credible. Then I'll make money."
This is a bigger subject- so I'll share here just a few of the finer points to start out:
1. When building visibilty (online, offline, on the job, in the grocery store- at the ball field, etc...) EVERYTHING you say and do has a direct impact on how people perceive you. It doesn't mean you need to be perfect... ('cause no one fits that bill

) It does mean that we need to be aware that how we act, speak, interact, repsond, etc to people and circumstances is a direct reflection of how we run our business. Often it's the unspoken things that people pick up on that either 'connects us' or prevents a connection from happening.
2. When building your visibility, remember also, everything you do is marketing your company. In marketing -today especially -the goal is to create and 'experience' with your prospect. Again, what you say, how you say it, when you say it, what you do to follow up and how you repeat that process to keep the prospect or client engaged is very important.
3. There are many marketing and advertising 'tools' you can use - but doing it cost effectively- means knowing who your best clients are (or should be). Then, you need to know HOW to talk to them. This builds your credibility very quickly- because now you speak the language that shows you really know your stuff.
The first service business I built (owned it for over 14 years very successfully) - was built on these principles. We didn't have photos of our work at first. Just great ethics, honesty, provided high value- delivered what we said we were going to (and then some)- and along the way, were able to get testimonials and pics like the others have mentioned here.
Last- Profitability isn't just about making the sale. It's actually when you reach the point where people refer you over and over. (there's more to this also- but like I said, I'm trying to keep this short.)
If you are open to a suggestion- really consider the kind of work your husband does best. What does make you the most profits - and where can you go to find that kind of work? Is there something he's really good at fixing? If you use some of the advertising places listed here, consider these questions for ideas on what to put in the ads.
Hope this helps a bit.
