For that same reason, I think it preemptively addresses a question that most people have. Without that picture of the dog, I think that I would say, "Nah.. I can't have artificial turf. I have a dog." But with this ad I say, "Oh! I guess it's ok! They have a dog too!"The dog is cute, but, right away, I think of a pee laden carpet.
This.I would remove the $7 - $10 per sq ft. You need to get the customer curious enough to call, hot enough to buy, then then discuss price.