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Do you have an elevator (10 sec.) speech?

8262 Views 19 Replies 9 Participants Last post by  Floorwizard
Do you have an elevator (15 sec.) speech?

I see how people in other business have very strong elevator speeches. Can’t make one for myself? I can probably wrap it as blah-blah-blah residential capital improvements, or can I? What % of your clients knows what a capital improvement is and visualizes it as finished basement? Word “remodeling” gets mixed feeling and a lot of questions.
Another problem: I can’t pick that one quality that makes us unique. Don’t get me wrong, I can’t pick it from the list of 30 unique qualities we have.
Any advice? Any examples of good elevator speeches?
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"We bring a solid craftsmanship and fresh ideas approach to the
mostly forgotten spaces In the home`s and work spaces of
our exclusive list of very satisfied customers and those they
love to refer to us"
That's the biggest load of crap I've seen in a while, sure it's nicely worded...almost polished to a high shine, crap...but crap none-the-less.

If I said that to the type of educated customers I'm interested in, they'd laugh me right out of the house. Customers that are willing to spend big $$ with me won't fall for that for one second, and if they DO, they need to do some more research on what they want and call me back.

Going off a different direction for a second: I don't see why anyone would WANT to use an "elevator speech" or "10 second speech" anyway. To me, if I was a customer, it would be very...umm..."put off-ing" to be given a 10 second pitch. You might as well say ":cheesygri HIIIIIIIIIIIII..I don't have time to mess with you unless you're ready to sign a big dollar contract with me even though you know nothing about me or my company, the type of work we do, the way we handle problems and call backs, or anything else about us. If you ARE ready though, I can tell you about us after you sign right.....HERE:cheesygri "
I'm sorry...I call 'em like I see 'em...he may as well know that up front. That said though Eagle, if it works for you, then more power to ya:thumbsup: . And BTW, don't stop posting because of that. You gotta have touher skin bro. Certain customers hear that and I'm sure they'll tell you the same thing I did. Are you going to be "less apt" to use it on the next guy?
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