That's the biggest load of crap I've seen in a while, sure it's nicely worded...almost polished to a high shine, crap...but crap none-the-less.
If I said that to the type of educated customers I'm interested in, they'd laugh me right out of the house. Customers that are willing to spend big $$ with me won't fall for that for one second, and if they DO, they need to do some more research on what they want and call me back.
Going off a different direction for a second: I don't see why anyone would WANT to use an "elevator speech" or "10 second speech" anyway. To me, if I was a customer, it would be very...umm..."put off-ing" to be given a 10 second pitch. You might as well say ":cheesygri HIIIIIIIIIIIII..I don't have time to mess with you unless you're ready to sign a big dollar contract with me even though you know nothing about me or my company, the type of work we do, the way we handle problems and call backs, or anything else about us. If you ARE ready though, I can tell you about us after you sign right.....HERE:cheesygri "