Do you have an elevator (15 sec.) speech?
I see how people in other business have very strong elevator speeches. Can’t make one for myself? I can probably wrap it as blah-blah-blah residential capital improvements, or can I? What % of your clients knows what a capital improvement is and visualizes it as finished basement? Word “remodeling” gets mixed feeling and a lot of questions.
Another problem: I can’t pick that one quality that makes us unique. Don’t get me wrong, I can’t pick it from the list of 30 unique qualities we have.
Any advice? Any examples of good elevator speeches?
I see how people in other business have very strong elevator speeches. Can’t make one for myself? I can probably wrap it as blah-blah-blah residential capital improvements, or can I? What % of your clients knows what a capital improvement is and visualizes it as finished basement? Word “remodeling” gets mixed feeling and a lot of questions.
Another problem: I can’t pick that one quality that makes us unique. Don’t get me wrong, I can’t pick it from the list of 30 unique qualities we have.
Any advice? Any examples of good elevator speeches?