I keep running into that problem of being a very private person. I was always curious if the tactics of supporting local schools was of any use. We once bought a billboard on the highschools baseball field, they didn't get around to putting it up till the end of the year. I think a mix of offline and online community building might be a good idea in this case. Maybe something like creating content around an idea like how to build a deck. Write a blog about, hold an offline class on it somewhere and make a video about the class. Maybe those in the class share it on twitter and google+. This could create both a community and content. Im not sure how many classes I could possibly do though. Maybe team up with a local box store to provide these classes and upgrades to the elderly or veterans?