Creating communities / relationships.

2300 Views 9 Replies 5 Participants Last post by LeeFowler, Dec 24, 2013

LeeFowler

Discussion Starter · Dec 23, 2013

I've been thinking hard about how to best create lasting relationships with customers. Recently I had dinner with a friend who seems to read endless blogs about marketing. My friend started talking about building a community around our brand. My initial reaction was it seems impossible to create communities around a roofing company or custom home builder. So I started looking into his ideas and reading up on inbound marketing. What do you guys think about building these communities around your brand and how do you market to existing customers in such a way to foster relationships that are lasting. While we do repeat business for some of our customers I feel we are loosing lots of opportunity with our roofing customers because we rarely ever hear from them again after we finish the job and get paid. Any ideas and insight is greatly appreciated.

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SectorSecurity

· #2 · Dec 23, 2013

When I complete a job for a client I also make sure to let them know about our other services, I don't force anything on them, but if I see something like a wire running across the floor to a TV I make sure to mention we also offer wiring services.

I have found this works great in the past, along with leaving a business card which list your services on it.

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SectorSecurity

· #6 · Dec 24, 2013

LeeFowler said:
As I was writing that I thought I suppose that's somehow a good thing. I would however like to stay engaged with that homeowner. If a homeowner is willing to spend thousands on a new roof, perhaps they are willing to add a room or finish a basement. Or better yet maybe that homeowner liked our roof, then finished basement and decide they would like a custom home one day. Right now our roof customers hire us and rarely call back.

Are they aware you do other work as well? If they believe roofs are all you do they would have no reason to call you back for a basement project. Why not provide them with a list of services once you complete the roof, simply attach it to their invoice.

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