Something I do with my clients when developing an online marketing campaign is ask them to give something way when we build them a capture page, here is a little info to back up why:
In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn’t available based on a Harris Interactive survey.
Fully 86% of adults surveyed say they have used coupons or discount codes while shopping. But as economic slowdown pushes consumers to re-evaluate spending behaviors and tighten budgets, deal-seeking may become even more common:
Thought that might help you.
Darren
In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn’t available based on a Harris Interactive survey.
Fully 86% of adults surveyed say they have used coupons or discount codes while shopping. But as economic slowdown pushes consumers to re-evaluate spending behaviors and tighten budgets, deal-seeking may become even more common:
- More than one in three adults (37%) say they would increase the use of coupons and discount codes during a recession.
- Among women, the figure is higher: 43% of them say they would do so, vs. 31% of men.
- Catalogs, brochures or flyers (46%)
- Coupon books (38%)
- Outlet malls (24%)
- Television (18%)
Thought that might help you.
Darren
