I'm an acoustical ceiling contractor in central Florida. I've been having trouble getting work lately. I assumed it was the economic downturn that was responsible. Turns out the term "dog eat dog" is in full swing. I just talked to one of my competitors. He wanted to know if I would sub-sub a job for him. At first, I was surprised that he had so much work, that he needed me to do this for him. Long story short, turns out he's bidding jobs at an avg. price of 0.25-0.35 per sq. ft. for grid and tile (labor only). No wonder he's overwhelmed with work! He's going broke, but he's working. My point is this- at these prices, I can't make a living. Insurance, overhead, taxes...etc. In 2008, the national avg. was 0.73 (2x4), and 0.90 (2x2). I dropped my prices 20%, but he's off by more than 50%. Is this what it's come to here in Florida? No wonder I can't land a job. Can anyone out there confirm this? I just can't believe it. After all, he is a competitor.