you can expect a 1 to 2 percent response ratio on targeted direct mail. This is an average. So, for every 100 you send out expect 1 or 2 people to walk through your door or call your number. A mailing of say 5000 pieces should bring in a healthy amount of business. Calculate the LTV (long term value of the customer) plus referrals from a job well done, and you'll be quite happy with your investmentGrumpy said:Daniel can you answer some of my questions? We do our direct mail ourselves, but for your firm what is your typical response ratio?
DO you do any other types of advertising?