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Discussion Starter · #1 ·
With the more recent evolution of googles algo there has been this thing where some companies who are involved with making websites and generating leads for their clients say seo is stupid, seo is dead, seo is a waste of time. :rolleyes:

Their counter to doing seo is that they will engage in social media and write blog posts.

Yeah thats cool enough right? Not if its done like weak sauce which is what a hundred or two hundred a month will get you. The way a blog post is constructed is of UTMOST IMPORTANCE if you want to snag any SE traffic. Why would you hire anyone who says seo is a waste of time?

Some of these companies discuss even on their websites charging like an agency would charge for a big brand but delivering a pathetic 300 word blog post. Repeated thats a laughable amount of words for a post. Its cool once and a while sure, but if you want to land search engine traffic for a competitive KW its like pissing in the ocean.

If only there was statistical numbers on how long a blog post should be, how long a paragraph should be, how long a headline should be, how many images should be used ect.

There is, here is the nitty gritty of what works on average. The closer you get to these metrics the better your results will be.

From: Orbit Media




Take a look at this post to find out what a thorough social media management company looks like. If the company your interested in doesnt offer a large portion of these services with results tracking they might just be a professional b.s. artist.


Content Marketing Checklist

Why this post? I dunno, I think we work hard for our money and the VAST MAJORITY of web "gurus", website makers, marketers and seo nerds dont deliver anything of value.
 

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With the more recent evolution of googles algo there has been this thing where some companies who are involved with making websites and generating leads for their clients say seo is stupid, seo is dead, seo is a waste of time.
The companies that tout this usually are the ones that have trouble ranking themselves or clients so they sell their own solution as a substitute while discouraging the other. It's not "easy" to rank a local website in a competitive area which in itself discourages many from trying.

However it's pretty easy to post on FB, Twitter and other social media sites.

Cranking out a 1500 word blog post that actually has some meat and not all fluff is a task in itself that can consume hours, sometimes days of a professionals time.

Research
Write
Re-write
Research
Source imagery (if the client doesn't have any)
Write
Re-Write

It's a lot of work trying to develop content that will attract and convert traffic.

Great article JBM.
 
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Discussion Starter · #3 ·
I can hit 600-800 but its a bit much for my mush mind. 1500 is a lot yeah, but if you can get to 600 on your own you can send it out to a pro who can add the rest fairly easily.

1500 is the sweet spot for the most competitive niches, technology, pharma, insurance ect.

Contracting is probably do able under 1200 or 900 even.

But when people want to rank above all else 2000 isnt out of the question. bullets, quotes, citations, footnotes, infographics, pr funneling.

I lul when people say that they cant rank, its too hard. I love it even more when its professional marketers who say they cant rank or they dont play Googles game. It doesnt get any better then that.

Gotta try bros.
 

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Discussion Starter · #5 ·
Depends on your competition, domain age and keyword positioning. If your not doing well I would create something at least once a week on your site and on 2 other blogs and evaluate your positioning.

Assuming your site is done correctly. If it isnt then do that first.
 

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If you want to see some crazy-long blog posts, look at http://moz.com/blog, I've seen multiple posts over 5,000 words there. And, these guys supposedly know what it takes to rank, and they compete against other ranking experts, so they probably know what they're doing.
 

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Article length is important, for sure. Keep in mind though it's also about relevance and keyword density. There's several factors at play, but more important, it's the frequency of quality, fresh, relevant content.
 

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Discussion Starter · #8 ·
How do you measure the correct frequency? Is it how often the G bot visits your site? Is it rankings? Both? Does pushing content after the G bot is coming to the site every day move positions or is it burning content. How often does content need to be produced to keep the G bot coming to the site? Once a KW goal is reached is it ok to adjust the frequency of content without loosing rankings?

Here is a game you all can play, set a google alert for a word and use it in your blog post, how long does it take for you to get an email.
 

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It sounds like you're angry JBM. That's unfortunate.

Correct frequency is measured by professional standards and practice. Currently, it's 3-5 posts per week. This keeps you at the top of SERPS for KW content and relevance.

"G bot coming to the site"...I don't know how to even begin to respond to this question.

"KW goal is reached....." KW density is based upon that individual article density...not the entire website...? Again, not sure what you're asking/responding to. Please clarify.
 

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Discussion Starter · #10 ·
It sounds like you're angry JBM. That's unfortunate.

Correct frequency is measured by professional standards and practice. Currently, it's 3-5 posts per week. This keeps you at the top of SERPS for KW content and relevance.

"G bot coming to the site"...I don't know how to even begin to respond to this question.

"KW goal is reached....." KW density is based upon that individual article density...not the entire website...? Again, not sure what you're asking/responding to. Please clarify.
I was just babbling, it wasnt directed at you.

It is more regarding under performing marketing people in general, not pointed towards you at all.
 

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Sure. I actually completely understand.

And that's why I wanted to join this forum--because crappy, lazy, underachieving marketing people are eating into my wallet by being so.

I know contractors get 100 calls a day about their website/SEO/whatever the hell. I'm sure it's annoying, because you don't know who to trust and who's reliable. It's kinda like being the average consumer and needing a car repair--someone's always looking to rip you off, you just have to do your homework and avoid that as much as you can.

I'm here to help. If I end up picking up a client or two, that's great, but frankly I don't need the business.
 

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Hmmm....I'm not to bad off according to this.

I have gotten pretty good at scheduling but I really need to make a written one.

I just did a survey on our website on Monday. So far I only have two responses. I'll probably tweak it.

I also just did a YouTube video but it's choppier than I'd like so I'm still on the learning curve with those. :thumbsup:

1. Make A Schedule

Want to have a successful content marketing run? Get organized.
First, create a calendar (I like to use Google Docs); you should create an outline of what each month of your year looks like as far as seasonality, industry events, holidays, and company-specific happenings, then add them to your calendar. Allot time each week for filling in content ideas, developing strategy, researching, and actually creating your content. This could take between 2-4 hours per week (depending on how in-depth your content is and/or if you outsource any portion of this). The more successful marketing campaigns are the ones that were well thought out and planned properly.

2. Research

Content marketing for small business owners can only be successful if you know what has worked in the past for other small businesses. Take some time to do some research and look at other small business websites and social media channels. Also, you don’t have to limit your research to small businesses, sometime you can take an idea from a Big Brand, and replicate it on a usable scale. By no means are you going to copy what is on those other websites but just perusing other sites will give you an idea of what type of content will help you further your marketing potential. Pay attention to popular keywords, web tools and stats for the most successful small business sites on the web. There are some online services available you can subscribe to that will give you a closer look at a competitors site traffic and ranking.

3. Survey

Surveys are a great way to get inside consumer’s minds and see what they like. You can use surveys to improve your website, improve your product, learn about what type of content they want to see and more. Consider incentivizing for responses; a $5 iTunes gift card to all participants, one “grand prize” drawing or several smaller prizes. Team up with like-minded businesses for list exchange, sponsored prizes and other co-marketing efforts to cast a wider net for survey respondents. Some popular survey sites are: SurveyMonkey, SurveyGizmo and Google Survey Forms.

4. Understand Current Trends

In order to market to the masses you need to know what some of the current newsworthy trends are. Check out social media sites to see what is trending and use those items to create popular content. You can use those trends as leads and do your own research to further dive into the topic; drawing people in.

5. Use Images

While there is tremendous value in text-based posts, you must still integrate imagery into your content creation. Visual content is a fast and easy way to get your point across. You might want to take a longer piece of content and replace a paragraph with an image you have created instead. Making it visually appealing and easy to understand. Some ideas for imagery include using infographics, bold photos with text on top,

6. Use Video

Videos are a great way to get your content out while also helping to build trust with your prospects. When folks connect with information through the sights and sounds of a video, they can make a deeper connection to you and your brand. You don’t need to get fancy with video production – sometimes creative editing with mobile phone footage or your computer’s built-in camera is all it takes. Another way to get video is via micro-video as used on Vine or Instagram or by outsourcing it to a vendor on Fiverr.

7. Publish Case Studies

Chances are you’ve been in business for a while and chances are you’ve done some really amazing work during that time. Gather your information and publish a few case studies on your site. Not only will this serve as proof to your potential customers, it can also be great fodder for your content strategy. This post on Kissmetrics gives some great tips for creating case studies.

8. Create an Encyclopedia

One of the most underused ideas for content creation is for companies to create an online encyclopedia of terms related to the industry. Chances are many prospects are not going to understand some of the terminology used, make it easy for them by providing the information on your website, you can then link to it in various blog posts. This is a great way to help build up your indexed keywords for online searching, as well. SEO benefits, too? Yes!

9. Curation

Any easy way to create content is by simply curating posts. That could be your own posts that fall in a specific category or posts from other industry leaders with your comments about why you chose them.

10. Reuse Your Content

Sometimes a simple repackage of content can attract a whole slew of new leads. Take common topics of old blog posts and turn them into an eBook, take the transcript of a webinar and turn it into a white paper, grab all your tidbits and convert them into visuals for a short SlideShare presentation. If you’re simply not inspired to create new content, just think about ways in which you can reuse old content.
These are just a few content marketing tips you can start using TODAY to revamp your marketing efforts. What is your go-to when uninspired?

Read more at http://www.business2community.com/c...s-small-business-01002755#ESklXlzLLoiWglez.99
 

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Shouldn't a blog be reader friendly? I get writing a blog to improve ones ranking, but, doesn't one need to be subtle? I have seen several blogs, or front pages that were clearly written for seo, and that seemed like a turn off to any prospective clients.
 

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You want to first and foremost be informative. For example, some articles about "The Top 5 Myths about HVAC" or something of the like. Provide useful information for your readers, and they will come.
 
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