My sister went out with a guy who said he owned his own biz.
Durring the date he told her his biz was 'Red Carpet and Roofing'.
It took me an hour to convince the ding bat he was full of crap. She finnaly caved in when I explained to her that the trades even required totally different tools. Then I asked her if the carpet in the restaurant was red.
it doesnt sound attractive but it made me grin the first time I saw and now if I think plumber that is the first company that pops into my head....even though I know much better companies, no offence if someone owns/works for them...
I started out as a handyman business and my slogan was "We can repair what your husband fixed".
Today I find little need for any slogan and don't use one. Unless it's really original, they seem tacky.
How many times have we seen "In my business a flush beats a full house"?
Best new company name goes to a gravel delivery company called "Rolling Stones".
Slogans are really important in connection to what your goals are for your company and your market place. In a small town, everybody knows you already and their is little competition. In a big market you need to stand out from the noise.
If you are an electrictian and all you want to do is stay small, with one truck then a slogan is just for your own fun. If you want to grow to a fleet of 50 trucks then you are going to do that with a advertising program and you need a consistant message to broadcast to build brand awareness in the marketplace.
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