Somebody did this:
Gave out 7 quotes 3 weeks ago, took big gulp and handed out quotes that were normal prices + 20% more! Example normal quote on a job would have been $1100 but instead quoted $1320.00.
Results
Week 1 - Customer A going back and fourth with changes and questions on project, Customers B,C,D,E,F,G no contact.
Week 2 - Customer A still finalizing issues. Customers B,C,D,E,F,G no contact.
Week 3 - Contact customers B,C,D,E,F,G left message telling them about annual April "beat the tax man savings advertisement" that is coming out in a few day where I advertise up to 15% discount on all new customers projects booked by April 15 and scheduled to start before May 15th. Wanted to let you know about it since it is only fair that you should be able to take advantage of this advertisement just like anybody else.
During Week 3 -
Customers A finalizes issues and signs contract at full price + the 20% extra profit.
Customer B has already booked another contractor and work almost done.
Customer C,D haven't heard back from yet.
Customer E wants to take advantage of the opportunity but is going out of town and says will call back in about a week.
Customers F,G, pull trigger on projects, jump on the savings opportunity and enthusiastically thankful for telling them about it. Sign contracts taking advantage of 10% discount which nets to full normal full price plus additional 10% more profit.
Is this crazy, is it unethical, is it anything at all even to be talking about?
Gave out 7 quotes 3 weeks ago, took big gulp and handed out quotes that were normal prices + 20% more! Example normal quote on a job would have been $1100 but instead quoted $1320.00.
Results
Week 1 - Customer A going back and fourth with changes and questions on project, Customers B,C,D,E,F,G no contact.
Week 2 - Customer A still finalizing issues. Customers B,C,D,E,F,G no contact.
Week 3 - Contact customers B,C,D,E,F,G left message telling them about annual April "beat the tax man savings advertisement" that is coming out in a few day where I advertise up to 15% discount on all new customers projects booked by April 15 and scheduled to start before May 15th. Wanted to let you know about it since it is only fair that you should be able to take advantage of this advertisement just like anybody else.
During Week 3 -
Customers A finalizes issues and signs contract at full price + the 20% extra profit.
Customer B has already booked another contractor and work almost done.
Customer C,D haven't heard back from yet.
Customer E wants to take advantage of the opportunity but is going out of town and says will call back in about a week.
Customers F,G, pull trigger on projects, jump on the savings opportunity and enthusiastically thankful for telling them about it. Sign contracts taking advantage of 10% discount which nets to full normal full price plus additional 10% more profit.
Is this crazy, is it unethical, is it anything at all even to be talking about?