I've got a co-op advertising plan in the works. I hope to partner with a few other smaller non competing roofing firms to do some major advertising. When I say non competing I mean firms that don't want work in my area, and where I wouldn't want to drive to for work either.
The backbone will be one common website and toll free number answered by an answering service. 4-5 guys seperate the entire chicago metro area and split the advertising costs evenly.
Some roofing manufacturer's will co-op with their certified installers. GAF gives us door hangers for less than it would cost me to print and a bunch of other goodies. They even have a link on their web site to work out special co-op deals with them. I heard form one guy they picked up half his yellow page cost because he put their logo in it.
The backbone will be one common website and toll free number answered by an answering service. 4-5 guys seperate the entire chicago metro area and split the advertising costs evenly.
Some roofing manufacturer's will co-op with their certified installers. GAF gives us door hangers for less than it would cost me to print and a bunch of other goodies. They even have a link on their web site to work out special co-op deals with them. I heard form one guy they picked up half his yellow page cost because he put their logo in it.