Great advice. I would have to agree; lesbian couples were some of my easiest and most lucrative sales. My observations were that in a lesbian couple one of them was more feminine and the other was more masculine. All you had to do was talk to the feminine one about the sizzle and talk to the masculine one about the steak. The masculine one was always in the position of making the purchase to make the feminine one happy, and the happier and more excited you got the feminine one the less and less chance their was that the masculine one could let her down. Price was rarely a consideration; it was all about getting exactly the features she wanted and making the feminine one happy.
I'm glad you brought that up, like a lot of metropolitan areas we have the gay wave, or the rainbow rally washing over select fringe neighborhoods. Gay couples are purchasing homes in the same parts of town that were once really run down neighborhoods, they are pouring tons of money into their properties, renovating and causing the real estate prices to sky rocket. The older residents are upset because of their lifestyles and more so because their property taxes are sky rocketing because of the urban renewal going on.
Marketing to these couples is a great idea, I had forgot all about that lucrative market segment. Best of all word of mouth travels fast in the gay community, so once you get known for your work they start doing your advertising for you.
How did you find working for members of the Jewish community? I have always found that they have lots of money, but they really demand alot from you, and always seem to think that no matter how good of a deal they got that you were screwing them. A common thread seemed to be that in their minds they weren't sure how you had screwed them, but they knew you had, it was just a matter for them to figure out how you did.
