Ya, a little too cartooney for me. Think you should have black vehicles wrapped with blue flames like this. You can keep your original logo but have a black background :thumbsup:

In my opinion the font is what makes it look unprofessional. The fireman could maybe be less... exuberant. There's a plumber around here witha rubber duck for his logo, and an HVAC with a teddy bear, and they are pretty big - so 'cute' doesn't have to mean unprofessional. I don't think the logo suffers from cuteness - it suffers from being slightly goofy. That being said, it's definitely more attention getting than your current logo.I've been toying with the idea of changing my logo to something that might me more noticeable/memorable. However not sure if it's too childish and would make me seem unprofessional. Here are a few out takes on what I was considering.
Another company in town that does fireplaces has a van wrapped like that.Ya, a little too cartooney for me. Think you should have black vehicles wrapped with blue flames like this. You can keep your original logo but have a black background :thumbsup:
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I was looking for one with his hands on his hips so he looks a bit more "sincere", :laughing:.In my opinion the font is what makes it look unprofessional. The fireman could maybe be less... exuberant. There's a plumber around here witha rubber duck for his logo, and an HVAC with a teddy bear, and they are pretty big - so 'cute' doesn't have to mean unprofessional. I don't think the logo suffers from cuteness - it suffers from being slightly goofy. That being said, it's definitely more attention getting than your current logo.
Yeah there is a pool service company that is named GPS so once again I wanted to steer clear of that.I might consider branding yourself as GPS with a nice logo made with that.
Everyone will remember the company whos name is gps.