I have no clue of what the budget should be! I like 200 more than 5k obviously lol.
Your web site will not generate leads. Leads are generated by on-line reviews, paid advertising, and anything else (SEO work?) that gets someone to click through to your web site.
We have had a FootBridge site for I think 2 years now. It's a $150 a month and great for someone that wants a good looking site and doesn't want to shell out a lot upfront.