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If you had $5000 dollors to spend on a ad campaing next month would you put it in a billboard or a 10,000 peice mailing? And why?
Mike Finley said:That would probably only allow for a small b&w post card or letter with postage included in the equation. Maybe more realistically it would be 5000 run for $5000.00.
Exactly, if your average job takes 3 weeks to complete and you have one crew you are doing 17 jobs a year. Once you get just 2 jobs scheduled you would have 42 days in order to get another job scheduled to keep you from having any days without work to do.Grumpy said:Teetor again as discussed previosly not all companies can be run on 100% referrals really just depending on the size of the job each particular company takes on. Definetly doing a good job for your customers speaks volumes but I prefer to think of referrals as gravy instead of necessary.
Yea our average exterior painting job is a 1-2 weeks, our average interior is 2-4 days. I was just thinking about the fact that we would reach 5000 people in our target market with the mailing and, at best get a 1% rate of response. With a billboard, properly placed, we could reach 100,000 people a day.Mike Finley said:Exactly, if your average job takes 3 weeks to complete and you have one crew you are doing 17 jobs a year. Once you get just 2 jobs scheduled you would have 42 days in order to get another job scheduled to keep you from having any days without work to do.
If your jobs average 3 days you are doing 120 jobs a year, 2 jobs scheduled only gives you 6 days before you need another job scheduled.