Lynn, have you used the new Ben Moore Regal Matte Finish? I love it, rolls and cuts like butter.
You want the best paint on the market? Pratt & Lambert. But at around $30+ my cost, its rarely used around here.
Josh, as for the SW primers, junk IMO. Their preprite line is the worst I've ever seen. And their wallcovering primers, especially preprite, are nothing but a joke.
Believe it or not, I prime for wallcovering using Zinsser's Gardz. I love the stuff. Its second only to Scotch Paint's DrawTite, and I'll be using more of that soon as I am negotiating prices to have it shipped to StL as I type. :Thumbs: