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I have the pleasure to use the $65.00 @ gal. paint in an upscale area near me every once in a while.

One thing to remember is that Benny Moore sells a special sleeve for it.

If you refuse to use it , the Aura runs down the wall like a horserace.

It has the most pigment in it than any other coating I know. Primers incl..

But, how much more can you mark it up profitability wise?

Overall , it's tops. Read Can Before tooling.
 

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We've been using on occasion. All in all it's very well behaved, dry time is fast, 1 hour or less.

I covered dark brown walls with diamond white. The roller covered with one coat, but the cutting in didn't. We did a second coat and you couldn't tell the brown was ever there.

I can see where it serves a definite purpose and could save a lot of time on certain jobs.

A friend of mine here in Louisville that owns a large painting co. and I went and looked at three large exterior jobs he was doing. All of them were Aura jobs and all of them were 1 coat repaints. They were beautiful. One coat of Aura was covering fine and looking good.

I've never seen anything cover quite like it does.
 
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