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Carpe Diem
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20,533 Posts
I'm just a dumb contractor. But I don't see how this would change how I'd use a testimonial for advertising. As I understand, basically, they are not going to allow testimonials or endorsements for marketing that are not typical.

example: A weight loss product has an actor state they lost 100 lbs using this product (bottom of the screen in a 1 pt font "results not typical").

As a contractor, I'd want my testimonials to be as factual as possible. I wouldn't allow a written testimonial for a minor repair like "Angus finished my kitchen in 3 days" even though I really did. That type of advertisement would be counter-productive to my business because a total kitchen remodel takes much longer.

I don't see this altering the way contractors market themselves. Maybe if a company is advertising something like 1 day bathroom remodels. Under that circumstance, there would be fine-print up the ying-yang so maybe that would apply. I, myself, would not market like that.

Of course, I may have read the article completely wrong. :laughing:

Either way, I don't see it affecting me at all other than now I won't be so tempted to purchased some late night infomercial crap!
 

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Banned
Joined
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46 Posts
Discussion Starter #4
Well, it sounds as if you all have testimonials that are in line with this new policy.

However, it is important to keep the guidelines in line for potential use in the future. For example, if you give a freebie or a giveaway to customers for giving a testimonial about your work (this is a great strategy, by the way), you must disclose this information in your advertisement. This could effect your level of people giving testimonials when you disclose this type of information, which tells you that these rules can have a negative impact on business marketing, but everyone else is in the same boat.

I doesn't sound like either of you have to rework your previous advertising/endorsements, but it is something to keep in mind while marketing your business in the future.
 

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Builder/Remodeler
Joined
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3,705 Posts
Well, it sounds as if you all have testimonials that are in line with this new policy.

However, it is important to keep the guidelines in line for potential use in the future. For example, if you give a freebie or a giveaway to customers for giving a testimonial about your work (this is a great strategy, by the way), you must disclose this information in your advertisement. This could effect your level of people giving testimonials when you disclose this type of information, which tells you that these rules can have a negative impact on business marketing, but everyone else is in the same boat.

I doesn't sound like either of you have to rework your previous advertising/endorsements, but it is something to keep in mind while marketing your business in the future.
Most of our trade orgs already have something like this written into their ethics policies as well. But it's good to have a reminder.
 

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Curmudgeon
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11,706 Posts
SLS it's a good blog - I went and read it. I do wonder if Warner needs to disclose that he's really VP of Sales for Festool! :laughing:
No, he's definitely
the junkie, not the pusher. :laughing:
 

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Kerdi & Ditra Specialist
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75 Posts
Impact customer testimonials??????? Seriously? For contractor's that run a legitimate business with a logical code of ethics it makes no difference whatsoever. The ones that do not run their business like that couldn't care one iota about the ftc guidelines to begin with.

Here's what the rule states in very basic terms.

I, as a contractor, am of course free to promote, link to, write about any product on the face of the planet on my site. It's always been that way. If, however, I was endorsed for said testimonial, promotion, link, etc. by the company of the product I must disclose that. Big deal.

I can write that DeWalt makes the most versatile wet saw available and I highly recommend them. If, however, I was endorsed or compensated in any way for that statement I would have to state that. I must now write 'DeWalt makes the most versatile wet saw available and they gave me one so I would tell you that'. :laughing:

Unless I've given any of my customers any type of compensation for their testimonials, which I don't do, nothing changes. Nothing.

This new ruling makes a considerable impact on people that make money blogging and use affiliate programs and the like but it doesn't impact a contractor's customer testimonials one little bit. Now guys are scrambling around trying to figure out if they've done something wrong.

As long as you aren't paying your customers for their opinions you're fine. If you are you need to find another line of work.

Stop tryin' to scare people. :whistling
 

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Registered
Design/Build Remodeling
Joined
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6,488 Posts
Impact customer testimonials??????? Seriously? For contractor's that run a legitimate business with a logical code of ethics it makes no difference whatsoever. The ones that do not run their business like that couldn't care one iota about the ftc guidelines to begin with.

Here's what the rule states in very basic terms.

I, as a contractor, am of course free to promote, link to, write about any product on the face of the planet on my site. It's always been that way. If, however, I was endorsed for said testimonial, promotion, link, etc. by the company of the product I must disclose that. Big deal.

I can write that DeWalt makes the most versatile wet saw available and I highly recommend them. If, however, I was endorsed or compensated in any way for that statement I would have to state that. I must now write 'DeWalt makes the most versatile wet saw available and they gave me one so I would tell you that'. :laughing:

Unless I've given any of my customers any type of compensation for their testimonials, which I don't do, nothing changes. Nothing.

This new ruling makes a considerable impact on people that make money blogging and use affiliate programs and the like but it doesn't impact a contractor's customer testimonials one little bit. Now guys are scrambling around trying to figure out if they've done something wrong.

As long as you aren't paying your customers for their opinions you're fine. If you are you need to find another line of work.

Stop tryin' to scare people. :whistling
TileArt: Do I still owe you for that testimonial letter you wrote for me? :laughing:
 

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Super Moderator
Joined
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11,934 Posts
Yup - tree-fi . . . Ummm, nevermind. :whistling


You can come up here and take some of this snow back with you. Then we'll call it even. :laughing:
LOL LOL LOL-This morning I had an estimate for a little electrical job, and guess what the labor number was?

I almost changed it!:laughing:
 
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