Wwhat you don't know is you can jam as many keywords as you want onto any and every page. Change the font color to match the background color and resize the font to 1px so it doesn't take up any room and still get good ranking with a beautiful looking site.
You can sign up with many of the search engines to be sponsored listings and come up first.
Another tactic is to have multiple pages with basically the same content but multiple changes to make each one unique and geared to a different key word. Don't make these pages visible to the public, but hide the links somewhere on your pages where people won't find them but search engine spiders will. They will show up in search engines but will be redundant if people see them. People will see them only for entry pages then click one of your links on the page. The more pages you have the more chances of getting seen by the search spiders.
Another trick is to create multiple web sites with similiar content but very different URLs. The content can't be exact or many spiders will ignore them as redundant links. It's only useful to promote one of these sites on your business cards. The others are ghosts for site ranking. It's always a good thing to create links back and forth between sites. Search engines sometimes give higher rank to sites that have links to other high ranking sites.
If you want to target people in your area, put up a page with nothing to do with roofing but a history of your city. A nice 1-3 page history of the city. Maybe a story about the trials and tribulations of the local little leage team. Another thing I do, is put up guides for home owners on how to choose contractors. I put up guides for home owners on how to get low life contractors into trouble. All inormation is regionally specific. Again hide the links if you only want search spiders to find them.
The key is the more words you have the more chance of being seen. web position gold is a program that will analize a web page for you and compare it to the top ranked pages on various engines then tell you what to do to get top ranking.
Database driven web sites run with sql backends are useful for creating multiple pages easily.
Don't forget to plug your manufacturers. You'd be suprised the number of hits we get from people looking for hardie siding.
Our web site, on average, gets 90 hits a day (not all are local). We get even more when our sponsored keywords are active. Like I've said multiple times: almost all of our leads come through e-mail.
You can sign up with many of the search engines to be sponsored listings and come up first.
Another tactic is to have multiple pages with basically the same content but multiple changes to make each one unique and geared to a different key word. Don't make these pages visible to the public, but hide the links somewhere on your pages where people won't find them but search engine spiders will. They will show up in search engines but will be redundant if people see them. People will see them only for entry pages then click one of your links on the page. The more pages you have the more chances of getting seen by the search spiders.
Another trick is to create multiple web sites with similiar content but very different URLs. The content can't be exact or many spiders will ignore them as redundant links. It's only useful to promote one of these sites on your business cards. The others are ghosts for site ranking. It's always a good thing to create links back and forth between sites. Search engines sometimes give higher rank to sites that have links to other high ranking sites.
If you want to target people in your area, put up a page with nothing to do with roofing but a history of your city. A nice 1-3 page history of the city. Maybe a story about the trials and tribulations of the local little leage team. Another thing I do, is put up guides for home owners on how to choose contractors. I put up guides for home owners on how to get low life contractors into trouble. All inormation is regionally specific. Again hide the links if you only want search spiders to find them.
The key is the more words you have the more chance of being seen. web position gold is a program that will analize a web page for you and compare it to the top ranked pages on various engines then tell you what to do to get top ranking.
Database driven web sites run with sql backends are useful for creating multiple pages easily.
Don't forget to plug your manufacturers. You'd be suprised the number of hits we get from people looking for hardie siding.
Our web site, on average, gets 90 hits a day (not all are local). We get even more when our sponsored keywords are active. Like I've said multiple times: almost all of our leads come through e-mail.