My eye sees 'ILLOTSON ARPENTRY'.
I agree with the others who suggest that you get rid of the red. How about some brown, i.e. brown = wood = carpentry.
I like your catchphrase: "Quality that Stands the Test of Time."
Re these phrases, I saw one on the side of a hardwood flooring guy's van the other day: "Just say no to rugs!"
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I'll vote for the middle one if you simplify it by getting rid of the circle.
With the original colors, I wonder how it would look to someone who is red/green color blind (7-10% of men)?