I am in the process of trying to develop a new marketing approach. We have been in business for over 30 years and have never done any serious marketing only relying on word of mouth. We do custom homes, renovations and major repairs. My customer base is aging and many are moving away so I have...

First and foremost, I am not a expert on this subject; however, these are a few of the things that have I have observed. Branding--the look you want the customer to remember your biz by. First, your logo-should be as simple as possible, preferably black and white. To brand can also be the...

Having a slow week up here in Michigan. So I'm around the house catching up on some projects I've been puttin' off. When the mail comes, I open the box and start fingering through a batch of letters. I come across the second letter and it's handwritten--addressed to me:blink:. I look at the...