A little video from Google "explaining" in very simple terms the three factors used for ranking local pages as well as a very brief introduction to three new locally relevant products: Google Hotpot, Tags, and Boost. A very interesting thing about Hotpot...if you sign up and your online...

Starting today, Google is allowing business owners who have a claimed business in google local to respond to reviews left about the business. The responses can only be made to reviews left through google and not to reviews google scrapes from other sources (e.g., yelp, citysearch, etc). I...