I thought I would let you guys know about the recent change in FTC guidelines concerning endorsements and testimonial advertising. http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf Have you started implementing this new policy to your business? If not, how are you planning on...

Hi Everyone! My name is Alyssa and I am so happy to be here at contractortalk. I am the social media marketing coordinator for GenNext Media. I work with people within the markets of small businesses and contracting. Please let me know if you have any questions/comments about social marketing...

Hi Everyone, Hope this post finds you well. I am interested in the FAQ's that contractors have about social marketing for their business. As you know, social media marketing is the key to producing leads and customers, in today's market. What confuses you when it comes to marketing your...

In his seminal book, Influence, renowned author and psychologist and author, Robert Cialdini proved that people are heavily influenced by authority figures in our society. All else being equal, consumers will buy from an authority figure. So how does a contractor who works with his hands all...

What is the purpose of a Contractor's website? People ask me all the time: "Do you like my site?" It is a question I can never answer: I haven't seen their statistics. I always tell them: The Purpose of A Contractor's Website Is To Put More Money In Their Pocket That is no huge...