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Search: Posts Made By: MEL
Forum: Roofing 03-20-2014, 03:48 PM
Replies: 8
Views: 2,367
Posted By MEL
It's probably a nail located in a joint. If you...

It's probably a nail located in a joint. If you stagger the shingles 6 inches and someone spaced a nail 6 inches over from the edge you could get a leak.

Otherwise it could caused by the shingle...
Forum: Websites and SEO 03-10-2014, 08:22 PM
Replies: 27
Views: 4,016
Posted By MEL
I agree, I'm in favor of long copy as long as the...

I agree, I'm in favor of long copy as long as the prospect is interested. People will read long copy if it's good. I have a page for roof ice dam removal that has generated about 25 sales over the...
Forum: Websites and SEO 01-23-2014, 05:16 PM
Replies: 27
Views: 4,016
Posted By MEL
I've done a little research on this and I've...

I've done a little research on this and I've found some websites that have code in the head tag that has the following type of info for each city they work in:

<meta name="ICBM" content="42.56084,...
Forum: Marketing & Sales 01-21-2014, 09:11 PM
Replies: 63
Views: 6,835
Posted By MEL
Don't worry about it. All Realtors and potential...

Don't worry about it. All Realtors and potential buyers respond the same way. Just politely tell them "it's my policy to only give proposals to the owner of the property". The title has to be in...
Forum: Marketing & Sales 10-18-2013, 06:52 PM
Replies: 4
Views: 1,404
Posted By MEL
I looked at it for about 5 seconds. I would...

I looked at it for about 5 seconds.

I would change you headline "Expect Nothing But The Best",
"nothing" is a negative word and negative words usually don't go over well in headlines. You are...
Forum: Roofing 08-14-2013, 07:28 PM
Replies: 45
Views: 6,562
Posted By MEL
Typically, for a small company half of your gross...

Typically, for a small company half of your gross profit will be going for overhead and you can't work every day because of weather, so you should try to make 1k or more per work day.
Forum: Roofing 08-01-2013, 05:32 AM
Replies: 65
Views: 16,020
Posted By MEL
I asked the agent that I get my homeowners...

I asked the agent that I get my homeowners insurance from if it's OK for a contractor to pay the deductible and he said that's between the contractor and the homeowner.
Forum: Websites and SEO 03-16-2013, 02:06 PM
Replies: 16
Views: 3,015
Posted By MEL
Here's something from google places guidelines

Here's something from google places guidelines
Forum: Marketing & Sales 03-10-2013, 06:04 PM
Replies: 31
Views: 3,037
Posted By MEL
This will probably sound radical to you but I...

This will probably sound radical to you but I think you should get rid of the header or banner at the top of the page and replace it with text.

Use a large bold font and Google will notice it...
Forum: Marketing & Sales 02-23-2013, 05:37 PM
Replies: 37
Views: 6,317
Posted By MEL
Not usually I have done that manually but I...

Not usually

I have done that manually but I don't think I have a spreadsheet for it. It's important to consider because if the close ratio is low for a lead source your are wasting a lot of time...
Forum: Marketing & Sales 02-23-2013, 05:27 PM
Replies: 37
Views: 6,317
Posted By MEL
To figure your cost per sales you take the amount...

To figure your cost per sales you take the amount of money invested in a lead source and divide it by the number of sales from that lead source.

For example:

You invested $1000 in Google...
Forum: Marketing & Sales 02-23-2013, 05:03 PM
Replies: 37
Views: 6,317
Posted By MEL
I paid around $4000 for a MarketSharp several...

I paid around $4000 for a MarketSharp several years ago. It's installed on my computer. It's essentially the same as the online version but does not have some of the features that have been added. I...
Forum: Marketing & Sales 02-23-2013, 01:58 PM
Replies: 37
Views: 6,317
Posted By MEL
Organic search is a search engine like google. ...

Organic search is a search engine like google.

For Facebook I would probably classify it as Primary Lead Source:Internet and a Secondary Lead source of:Social

There could be other ways to do...
Forum: Marketing & Sales 02-23-2013, 11:26 AM
Replies: 37
Views: 6,317
Posted By MEL
You could check into MarketSharp, it’s only...

You could check into MarketSharp, it’s only available online now for around $80 per month. I have the desktop version on my computer.

Otherwise if you want to do it yourself here are some...
Forum: Marketing & Sales 02-20-2013, 07:28 PM
Replies: 158
Views: 12,011
Posted By MEL
Totally irrelevant. I’d be happy to throw away a...

Totally irrelevant. I’d be happy to throw away a brush and roller if it meant I would make more sales.
Forum: Marketing & Sales 02-20-2013, 07:20 PM
Replies: 158
Views: 12,011
Posted By MEL
That's right, you only need to listen to the...

That's right, you only need to listen to the people that are paying you, the other voices don't matter.
Forum: Websites and SEO 02-19-2013, 05:36 PM
Replies: 16
Views: 3,015
Posted By MEL
Because Google has a thing called Google Places...

Because Google has a thing called Google Places and they are providing information based on where a business is located. If they know you have a land line at that location then they are able to...
Forum: Marketing & Sales 02-11-2013, 09:23 PM
Replies: 59
Views: 8,462
Posted By MEL
I bought the book “Million Dollar Mailings”...

I bought the book “Million Dollar Mailings” recently and it’s good. It’s mainly about mailers that were designed to sell magazine subscriptions 20 years ago. You can learn some of the fundamentals of...
Forum: Marketing & Sales 02-10-2013, 03:34 PM
Replies: 47
Views: 5,653
Posted By MEL
I consider it a success because he achieved the...

I consider it a success because he achieved the goal of acquiring new customers, and that is what marketing is all about. Those 14 customers belong to him now, not his competitors, and he can...
Forum: Marketing & Sales 02-09-2013, 04:13 PM
Replies: 47
Views: 5,653
Posted By MEL
I know what you are saying, but response rate is...

I know what you are saying, but response rate is more of a distraction than anything else. All that really matters is how much money you are putting in the bank.

I’ve been using Direct Mail for...
Forum: Marketing & Sales 02-09-2013, 02:26 PM
Replies: 47
Views: 5,653
Posted By MEL
The response rate is practically irrelevant, what...

The response rate is practically irrelevant, what matters are how many customers he acquired. He acquired 14 customers at a Cost Per Sale (CPS) of $65. So the question that matters is: is it worth it...
Forum: Marketing & Sales 02-09-2013, 01:05 PM
Replies: 47
Views: 5,653
Posted By MEL
Of course it would be, but my guess is it will...

Of course it would be, but my guess is it will never happen. You’re not going to be able to sell 14 - $8500 Roof Replacements by investing $900 in postcards. At least not if you are mailing to people...
Forum: Marketing & Sales 02-09-2013, 11:32 AM
Replies: 47
Views: 5,653
Posted By MEL
When you measure the ROI are comparing the Gross...

When you measure the ROI are comparing the Gross Profit to the amount you spent on marketing or are you comparing the Gross Sales to the marketing expense?
Forum: Marketing & Sales 10-20-2012, 02:22 PM
Replies: 47
Views: 5,977
Posted By MEL
A major corporation owns Angies List, it was...

A major corporation owns Angies List, it was never owned by Angie. She used to be a clerk for the company and they use her as a front person.

The company has never made a profit.

I have never...
Forum: Business 09-08-2012, 07:57 PM
Replies: 50
Views: 6,640
Posted By MEL
Whenever there is a change in the agreement there...

Whenever there is a change in the agreement there should be a corresponding change in the price. When someone wants you to take on more responsibility you should get paid more.

However, my gut...
Showing results 1 to 25 of 58

 
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