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Search: Posts Made By: DarrenSlaughter
Forum: Marketing & Sales 03-27-2013, 08:25 AM
Replies: 23
Views: 3,285
Posted By DarrenSlaughter
If that is what you want Mrs. Jones to walk away...

If that is what you want Mrs. Jones to walk away from your site knowing you do, make it easier for her to remember. Do that by not listing 30 business lines on the homepage. Give them a bit more of...
Forum: Marketing & Sales 03-17-2013, 06:56 AM
Replies: 27
Views: 4,422
Posted By DarrenSlaughter
St. Patrick's Day primer....;)

St. Patrick's Day primer....;)
Forum: Websites and SEO 03-12-2013, 06:58 AM
Replies: 20
Views: 2,798
Posted By DarrenSlaughter
location+Business line domain names are making a...

location+Business line domain names are making a comeback, but you brand your business offline, you want to do the same online. Forget the typed-search traffic. It is a very insignificant benefit in...
Forum: Marketing & Sales 03-09-2013, 08:37 AM
Replies: 25
Views: 2,791
Posted By DarrenSlaughter
Nope...everyone is entitled to a free listing. In...

Nope...everyone is entitled to a free listing. In fact, the listing in the book is free. They just try and sell advertising on top of your listing. I have my listing in all the major YP online...for...
Forum: Marketing & Sales 03-04-2013, 01:25 PM
Replies: 24
Views: 3,285
Posted By DarrenSlaughter
What type of look are you going for overall? If...

What type of look are you going for overall? If you want a professional, corporate "feel" to your business, the cartoon-ish logos are not going to do it.

Using the cartoon type logos will help...
Forum: Marketing & Sales 02-28-2013, 07:23 AM
Replies: 19
Views: 2,220
Posted By DarrenSlaughter
Filter me out? Oh man! I'm happy you didn't....

Filter me out? Oh man! I'm happy you didn't. Thanks for the compliment!
Forum: Marketing & Sales 02-15-2013, 11:53 AM
Replies: 95
Views: 11,775
Posted By DarrenSlaughter
You can't beat cup of joe and two donuts for...

You can't beat cup of joe and two donuts for $3.50!
Forum: Marketing & Sales 02-15-2013, 11:50 AM
Replies: 11
Views: 1,532
Posted By DarrenSlaughter
Where is the 1% conversion rule of thumb from?...

Where is the 1% conversion rule of thumb from? That's dangerous presenting numbers like that. If a site generates 8000 uniques a month you are telling these guys they should get 80 new clients? These...
Forum: Websites and SEO 02-13-2013, 05:14 PM
Replies: 15
Views: 2,025
Posted By DarrenSlaughter
Because the default wordpress structure will list...

Because the default wordpress structure will list something like this: http://example.com/?p=124 which is terrible if you want to ever actually have your site found organically. Better to use a...
Forum: Marketing & Sales 02-13-2013, 04:58 PM
Replies: 8
Views: 1,713
Posted By DarrenSlaughter
When we do sites we will only use images that are...

When we do sites we will only use images that are property and projects of that contractor. We may use stock in some parts of the site, but not in galleries or as represented as their own work, which...
Forum: Marketing & Sales 01-16-2013, 08:00 AM
Replies: 13
Views: 2,131
Posted By DarrenSlaughter
You are buying the tools before you know what you...

You are buying the tools before you know what you want to do. How can you have your marketing developed (logo, website, marketing materials) when you don't know what you want to market?

You have...
Forum: Business 01-16-2013, 07:55 AM
Replies: 95
Views: 10,102
Posted By DarrenSlaughter
Honestly, a lot of contractors over-think this....

Honestly, a lot of contractors over-think this. To homeowners, the guy that show's up on time is 1/2 the battle! For the estimate, when scheduled to show for work, when completing the job. Seriously,...
Forum: Websites and SEO 01-05-2013, 02:54 PM
Replies: 29
Views: 6,696
Posted By DarrenSlaughter
Cause the contractor gets to own the author rank....

Cause the contractor gets to own the author rank. So HIS blog content appears in search results. Not a marketing company that charges a monthly fee then takes it away when you stop paying. It's...
Forum: Websites and SEO 01-05-2013, 07:38 AM
Replies: 29
Views: 6,696
Posted By DarrenSlaughter
Cool. Let's move on. No worries.

Cool. Let's move on. No worries.
Forum: Marketing & Sales 11-02-2012, 07:27 PM
Replies: 9
Views: 1,614
Posted By DarrenSlaughter
Your homepage the same content as 10 of their...

Your homepage the same content as 10 of their other sites.
Forum: Marketing & Sales 06-15-2012, 03:04 PM
Replies: 384
Views: 44,390
Posted By DarrenSlaughter
Again, it's a 5-minute proposition each day. Why...

Again, it's a 5-minute proposition each day. Why not do it? But, that's why they make vanilla and chocolate. But, let me put another spin on it. Someone like me, who wants to get a kitchen done, is...
Forum: Marketing & Sales 06-15-2012, 10:52 AM
Replies: 10
Views: 1,752
Posted By DarrenSlaughter
Don't use email as a sales tool. Use it as a lead...

Don't use email as a sales tool. Use it as a lead capture. Have prospect include a phone number then call them. You are a handyman so you HAVE to be able to talk about the situation. I design...
Forum: Marketing & Sales 06-14-2012, 02:31 PM
Replies: 384
Views: 44,390
Posted By DarrenSlaughter
Maybe you need a fresh approach on how to use it....

Maybe you need a fresh approach on how to use it. Answer questions, be helpful, to anyone. Go to Twitter search and search everything kitchens and just answer questions all day. Build a brand around...
Forum: Websites and SEO 05-09-2012, 11:31 AM
Replies: 13
Views: 2,795
Posted By DarrenSlaughter
Overly optimized sites are feeling the latest...

Overly optimized sites are feeling the latest wrath. Good content, traditional marketing, ppc AND SEO for the win.
Forum: Websites and SEO 03-19-2012, 04:44 AM
Replies: 20
Views: 4,790
Posted By DarrenSlaughter
SEO has one downfall....the search engines can...

SEO has one downfall....the search engines can change the way they look/deliver the web to users, as Google is about to do. They will always take your money via a PPC campaign, and you can drive...
Forum: Online Leads Services 03-18-2012, 06:56 AM
Replies: 37
Views: 5,320
Posted By DarrenSlaughter
Create your own mini site. Drive traffic to it...

Create your own mini site. Drive traffic to it with PPC. That is exactly what SM, Bid Clerk, all the rest do. Except if you do it, you pay $5 a click, not $50 a lead.

Then it is up to you to...
Forum: Websites and SEO 02-09-2012, 03:15 PM
Replies: 43
Views: 5,623
Posted By DarrenSlaughter
Understand this first and foremost: Each...

Understand this first and foremost:

Each page of your site is ranked independently of your site as a whole. In other words, why you are seeing your competition's pages with the sub-pages is...
Forum: Marketing & Sales 01-31-2012, 08:59 PM
Replies: 60
Views: 8,932
Posted By DarrenSlaughter
I know blogging regularly is tough. But if you...

I know blogging regularly is tough. But if you could realize that just the simple act of writing some words a couple times a week could mean tens of thousands of dollars to your bottom line a year,...
Forum: Marketing & Sales 01-27-2012, 01:50 PM
Replies: 6
Views: 1,911
Posted By DarrenSlaughter
Therein lies the fundamental issue...user intent....

Therein lies the fundamental issue...user intent. When I am on FB, it is to see what people are up to, when I put something into the search bar on Google, I am AT LEAST requesting knowledge about...
Forum: Websites and SEO 01-27-2012, 11:40 AM
Replies: 26
Views: 5,348
Posted By DarrenSlaughter
tight lines, clean simple design and typography...

tight lines, clean simple design and typography isn't boring, it's what people reading a site want actually. The days of waving flags and clapping monkeys are over. And do yourself a favor, don't...
Showing results 1 to 25 of 46

 
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