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Building A Business From Scratch

 
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Old 03-17-2015, 09:04 PM   #41
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Re: Building A Business From Scratch


O.k. now that I have some breathing time again, let's get back at this.

I did do some "market research" on names. I had narrowed it down to the following three:

1 Doctor Bath
2 Bath Doctor
3 renu-spa

I asked around 40 people and the decisive victor was number one. The spa name just did not sound "natural" from what a majority of people said.

So I did a little research and it turns out that bath doctor dot com is up for sale...for $795

If you google bath doctor, it turns out to be used all across the nation. However if you switch it around to Doctor Bath you then find yourself competing with legitimate doctors. Not a contractor in sight.

I like that for 2 reasons:

1: Demographics. I am thinking that the people googling various doctors are the clients I want (elderly, people with insure [i.e. JOBS!!!])

2: No contractor competition

So should I go for this name?
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Old 03-17-2015, 09:38 PM   #42
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Re: Building A Business From Scratch


800 for bath doctor.com is a steal. I just bought it. It's for sale $2500.00. If doctor bath doesn't rank for contractors it doesn't rank for contractors!

Pay the eight hundred, it will pay for itself in a week. Domain name will rank you faster than any other aspect of your website.
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Old 03-17-2015, 09:40 PM   #43
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Re: Building A Business From Scratch


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So should I go for this name?

I don't really like bath and doctor in the same name regardless of order. It sounds more like a perverted medical doctor than a contractor.
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Old 03-18-2015, 08:41 AM   #44
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Re: Building A Business From Scratch


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I've been in the trades for 10 years and don't anything about the fact that a tub can be refinished, much less how it is done. How do you plan to market this service? That would be a big issue to address.
Most excellent question and is very indicative of the market. Personally, I think the name or tag line should address this question or another major question/concern.

bath doctor.com might sound great and all but IS IT YOU? Is that truly what you do and want to be known as? Just humor me for a sec. That name or any other mix is just as common as fixyourbathtub or the bathtubfixerguy. It's endless. My point, names like this are very difficult to brand. How is the consumer supposed to remember this if 10 other people have names like this? I'm sure you did a Google search and saw exactly what I'm talking about. The less abstract the name, the harder it is to market, even if you had a huge blow up on the back of your truck.

Being abstract is very challenging but well worth it. So here's an idea. Put yourself in the shoes of the clients. They may not have known that refinishing a bath tub was a viable option until they met you when you guys were painting (which is a great way to market this). You guys went in there, did your thing, and wow, what a beautiful tub. What do all of those emotions, reactions feel like to them?

I'm not saying it has to be Google or amazon, all I'm saying is try to be abstract to stand out from the rest of the pack.

It's only my opinion.
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Old 03-18-2015, 09:23 AM   #45
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Re: Building A Business From Scratch


Advert: Turn that tub of sh!t into a tub of ... not ... sh!t.


It's a work in progress.



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Old 03-18-2015, 01:00 PM   #46
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Re: Building A Business From Scratch


I am working on a time lapse video to show the process from start to finish, that should help with the "How is it done?" questions. I am reducing it from three hours to 3 minutes.

As far as Bath Doctor name goes, well...if you have a cracked, or ugly color bathtub who would you call? So Bath Doctor does kinda fit. Also By calling it Bath Doctor instead of Bathtub Doctor, it leaves the door open to expand into actual remodeling like replacing a surround that's rotting off the walls. I looked at one yesterday that had a plastic surround, customer wanted tile and I had to refer the tile out. Would be nice to keep that in house one day down the road.

So now lets move onto marketing ideas.

As I already said, A time lapse video is in the works. The coating manufacturer supplies some really nice brochures that I just have to rubber stamp contact info on. I was talking to the coating manufacturer representative and he gave me some great ideas. One of them was setting up a booth at home shows. Even gave me pointers on how they do their booths over in South Carolina.

But how the heck do I find Home shows?

I believe a combination of website, home shows, and door hangers will be a good start especially now that the weather is turning. So I want to get this ball rolling next month.
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Old 03-18-2015, 04:24 PM   #47
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Re: Building A Business From Scratch


how do you seo a service that no one knows exists? I would facebook ad it. 10 bucks a day in your selected towns only would get a decent amount of views. If your a customer of FB right now they have a really good price on a second website. I would do that, plus they will local citation it for you.
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Old 03-18-2015, 06:24 PM   #48
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Re: Building A Business From Scratch


Drift, I've been thinking about your venture. I thought crossed my mind today. I talk to many customers about ideas they have (as we all do). Customers often just want to tear something out and start over. Budget plays into product selections on many jobs.

I find myself explaining to may customers that they are talking about tearing out higher end products than they are talking about putting back.

This happens with bathtubs a lot. This is why I work with the local tub re-finisher by me. I can't think of one job where I have removed a cast iron tub and replaced it with fiberglass. That is moving in the wrong direction in my opinion.

I haven't thought of any great verbiage to explain it quickly. None the less when you convince customers that their old tub has the potential to be high end and a fiberglass replacement would be low end you will make sales. I don't really like the words high end or low end and wouldn't use them but it worked to tell you my thought.
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Old 05-24-2015, 01:08 PM   #49
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Re: Building A Business From Scratch


Budget Bath
and
World Class Refinishing

seem to be opposite ends of spectrum, I guess it would depend on who your customers will be.
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Old 05-24-2015, 01:11 PM   #50
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Re: Building A Business From Scratch


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I don't really like bath and doctor in the same name regardless of order. It sounds more like a perverted medical doctor than a contractor.
Yes agreed. Theres a guy round here that unplugs toilets called Mr Swirl... his logo is this swirling water, just needs a turd on top and we all get the picture.
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Old 05-24-2015, 01:48 PM   #51
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Re: Building A Business From Scratch


Driftweed i recently bought a tub refinishing business from a guy who was retiring from the business

A1 Tub & Tile located in NJ- google it

The previous owner and I became friends over the years from referring each other business. I bought it as a separately run company to add on to my current contracting business- Dunrite Property Services

I was lucky in the website was ranked well but it did need some SEO work

We are also on Angies List and have won the super saver award the last few years. We have 40+ A rated reviews

Russ the previous owner is a master refinisher who has agreed to stay on doing alot of sales. He does some tub work occasionally but he sold to get out of it as he in his 60's and the work is demanding

Another employee has agreed to stay on and does all of the Tub work. I pay him 40% of the job which works out well for him and I

We average 5 jobs a week with 50% of those full full bathroom tile surrounds- a nice pay day- we've gotten full bathroom renovations, painting, flooring jobs etc out of several of these jobs which is why i bought the biz

The Prep is critical- we give a 5 year warranty and have less than a 1% callbacks since the biz opened in 2005. Not one call back in 2015 from any job we completed that is currently under warranty from this year or previous years.

We have fixed our competitors crap jobs- ive seen some shoddy work

I do believe we spoke maybe last year sometime- call me and tell you whats worked for us and what we stay away from

Hope this helps bud

Last edited by libbycop; 05-24-2015 at 01:51 PM.
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Old 05-24-2015, 06:11 PM   #52
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Re: Building A Business From Scratch


Well, quite honestly it's been a good while since I started this thread...since then I have watched as my apartment repaint aspect of my business explode and the implode (too much too soon) so I did not have time to even give this another thought.

I do want to proceed with a purely residential aspect as I originally set out to do, but one thing I have learned over the last 2 months is to take things a little slower. I definitely do not want to rush again and have another failure.

Seeing some of the names out there, it appears that the name of the new company isn't nearly as critical as I originally thought. As long as "refinishing" is in the name, you can't go wrong.

I do like the suggestion for facebook marketing as well as angie's list so I will investigate into the costs of those further.
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Old 05-25-2015, 07:45 AM   #53
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Re: Building A Business From Scratch


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Well, quite honestly it's been a good while since I started this thread...since then I have watched as my apartment repaint aspect of my business explode and the implode (too much too soon) so I did not have time to even give this another thought.

I do want to proceed with a purely residential aspect as I originally set out to do, but one thing I have learned over the last 2 months is to take things a little slower. I definitely do not want to rush again and have another failure.

Seeing some of the names out there, it appears that the name of the new company isn't nearly as critical as I originally thought. As long as "refinishing" is in the name, you can't go wrong.

I do like the suggestion for facebook marketing as well as angie's list so I will investigate into the costs of those further.
As someone previously posted, id stay away with anything with "doctor" in it..Does sound a bit weird-

Mid West Tub & Tile Refinishing?
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Old 05-25-2015, 11:26 AM   #54
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Re: Building A Business From Scratch


Worked for me. Libby is a ridiculous name btw...
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Old 05-25-2015, 11:30 AM   #55
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Worked for me. Libby is a ridiculous name btw...
LOL

Whatever works for you

Btw- Libby is not my company name- my old dogs name
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Old 05-25-2015, 11:31 AM   #56
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Poor dog..
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Old 05-25-2015, 11:47 AM   #57
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Lol.
Not a name picked by me..Dog was adopted
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Old 05-25-2015, 11:57 AM   #58
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Re: Building A Business From Scratch


My daughters name is Libby....
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Old 05-26-2015, 09:03 AM   #59
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Re: Building A Business From Scratch


alright ohio, let's get back on topic!

I think doctor at the end of the name sounds great, but may be slim pickins for choices at this stage of the game.

bathdoctor sounds good-the name doesn't shoe horn you into just refinishing, it's more global. what about identifying your town with that-EvansvilleBathDr.com
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Old 05-27-2015, 08:33 AM   #60
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Re: Building A Business From Scratch


See I don't like limiting myself to one particular town though, restricts growth later on...

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