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#1 |
Pro
Trade: Roofing
Join Date: Apr 2007
Location: Detroit
Posts: 825
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Yellowpages.com
Have you had any success using banner ads on YP.com?
They gave me a package with a banner on the top of the page under my category and a listing in 3 print directories for $136 per month.
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MEL |
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#2 |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.com
Yellowpages!!!!!!!!!!!!!!
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#3 |
Pro
Trade: Roofing
Join Date: Apr 2007
Location: Detroit
Posts: 825
Rewards Points: 516
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Re: Yellowpages.com
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MEL |
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#4 |
Licensed Gas contractor
Trade: Pools
Join Date: Mar 2011
Location: FL
Posts: 708
Rewards Points: 1,012
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Re: Yellowpages.com
Thank goodness I stopped at their $89 a month deal. Actually not so much of a deal. I have yet to talk to a customer that got my number from the phone book.
I won't being doing that again. ![]() |
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The Following User Says Thank You to gastek For This Useful Post: |
Tech Dawg (03-07-2013)
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#5 |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.com
yellowpages, would be good for the geritol crowd, a billboard everybody will see, in the targeted area.
![]() If billboards didn't work explain the blond attorneys ad, on everybillboard in Detroit. She spends way over 50k a month Last edited by killerdecks; 03-06-2013 at 09:27 PM. |
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#6 |
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Trade: Masonry
Join Date: Mar 2011
Location: Mass.
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#7 |
Talking Head
Trade: Poking Things With Sticks
Join Date: Sep 2011
Location: Rhode Island
Posts: 5,350
Rewards Points: 358
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Re: Yellowpages.com
He's talking about yellowpages.com.
I've had a lot of customers try different yellowpage websites for advertising and they've all had far lower traffic and conversions per dollar than if they were using other forms of pay-per-click(PPC) advertising. People don't go to yellowpages.com to search stuff. When was the last time you were on one? The search engines(Google, Bing, Yahoo) are the online equivalent of the yellowpages. It makes no sense to confine your advertising to one site unless that is the site your customers use. |
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#8 | |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.comQuote:
Yellow pages anything sucks, even the eskimos not to fool around with anything yellow. |
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#9 |
Pro
![]() Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
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Re: Yellowpages.com
Just optimize your free listing. They run their online business the same way they run the books. Paid placement by seniority, not by best fit. Then by alphabetical order, not by best fit. They basically took the book and put it online. AND...they all want 12 month contracts with no escape clauses...like the book.
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Darren |
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#10 |
Pro
Trade: Lawn Care
Join Date: Jul 2005
Posts: 414
Rewards Points: 250
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Re: Yellowpages.com
When they give me a "so much per month" price, I ask them if I can have April and May.
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#11 | |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.comQuote:
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#12 |
Pro
![]() Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
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Re: Yellowpages.com
You got it. Just don't ignore their traffic. I am putting the numbers together now for a post, but they all still get a TON of traffic, so everyone make sure to optimize your free listings.
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Darren |
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#13 |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.com
I'm confused, "free listings". Cost money to be in yellow pages and yellow book
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#14 |
Pro
![]() Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
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Re: Yellowpages.com
Nope...everyone is entitled to a free listing. In fact, the listing in the book is free. They just try and sell advertising on top of your listing. I have my listing in all the major YP online...for free.
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Darren |
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The Following User Says Thank You to DarrenSlaughter For This Useful Post: |
1929chrysler (03-10-2013)
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#15 |
Pro
Trade: electric
Join Date: Mar 2013
Location: usa
Posts: 190
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Re: Yellowpages.com
the key is tracking. If you are not correctly tracking your calls then you will never kinow your true ROI. The best way is to have a tracking phone number . You still need to know the conversion rate and average ticket. You also need to ask the right question when tracking calls "how did you hear about us " might get a different response than "How did you find our phone number?". Every market is different so dont discard an advrtising media just because someone else failed with it.
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The Following User Says Thank You to iggy For This Useful Post: |
ItsJon (03-09-2013)
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#16 |
Deck Parts Retailer
![]() ![]() Trade: deck builder
Join Date: Apr 2008
Location: Wayne Mi
Posts: 3,108
Rewards Points: 888
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Re: Yellowpages.com
Great, it sooo nice being entitled
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#17 |
Pro
Trade: Framing, Roofing, Siding
Join Date: Apr 2009
Location: RI, Southern New England
Posts: 1,200
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Re: Yellowpages.com
What has the free listing returned for leads? sales? Is it turning into a dead stick as my impression of it would seem?
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#18 | |
Talking Head
Trade: Poking Things With Sticks
Join Date: Sep 2011
Location: Rhode Island
Posts: 5,350
Rewards Points: 358
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Re: Yellowpages.comQuote:
superpages.com yellowpages.com yellowbook.com yellowbot.com whitepages.com |
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#19 | |
Pro
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Join Date: Jul 2010
Location: Philadelphia
Posts: 301
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Re: Yellowpages.comQuote:
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Darren |
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#20 | |
Pro
Trade: Framing, Roofing, Siding
Join Date: Apr 2009
Location: RI, Southern New England
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Re: Yellowpages.comQuote:
Advertisement
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--MATT Add your Facebook Business Site to "THE LIST" http://www.contractortalk.com/f12/if...-should-79504/ Page 77 has the updated, complete list. |
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