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Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google

 
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Old 08-31-2018, 03:13 PM   #1
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Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


Hey guys,

I just moved to Western Washington and got my GC license after a 5 year hiatus in Alaska. I don't know anyone here so I'm relying on advertising to get my name out there. I'm currently spending $1000/month with Home Advisor and have got some great leads and some not so great leads. Overall I'm happy with Home Advisor but I'd be fine with dropping my HA budget to say $500, in order to market elsewhere.

I've got pages on Thumbtack, Facebook, and Google, and my own website, but I haven't spent any money to advertise them yet.

So, what has been the most cost effective way to market your business online? I know these options have all been covered in other threads but I'm curious to see how they compare when you start throwing money at them.

Thanks - Sam
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Old 09-01-2018, 10:50 AM   #2
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


You just have to experiment and measure. Put 250 into each for 90 days and then reallocate.

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Old 09-01-2018, 12:08 PM   #3
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


You should take a break from all the external advertising topics, and at least create a website so there will be a central aspect of where all these leads go. Eventually you will get leads directly to your website which will offset you only spending money on services.

I googled your company name and state, and judging by it being a smaller market, I was expecting to easily find you, some pictures of your work, as well as some reviews.

But since I didn't, I only find the services you mentioned, and then you need to pay for the very activity that could also be coming directly to you.

Just a suggestion since not having a website will impact your long term opportunities where you never have an option but to continue to keep paying services.

Have a nice Labor Day weekend.
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Old 01-15-2019, 11:46 PM   #4
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


Move all your online money into Facebook ads.
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Old 01-16-2019, 12:35 AM   #5
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


you have to get your name out there.

sponsor a softball team(s), youth soccer, t-ball, basketball teams.

pass out simple high quality business cards until you are sick of them.

check with your local county, city & school districts and see if they have a bidders list for small projects. (can be very lucrative)

join your local builders exchange/plan room to see what is out to bid.

usually prevailing wage jobs but there is residential and non pw commercial also.

think about groups like the elks, moose & rotary also, great contacts.
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Old 01-16-2019, 12:08 PM   #6
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


Quote:
Originally Posted by griz View Post
you have to get your name out there.

sponsor a softball team(s), youth soccer, t-ball, basketball teams.

pass out simple high quality business cards until you are sick of them.

check with your local county, city & school districts and see if they have a bidders list for small projects. (can be very lucrative)

join your local builders exchange/plan room to see what is out to bid.

usually prevailing wage jobs but there is residential and non pw commercial also.

think about groups like the elks, moose & rotary also, great contacts.
Some good advice here.
Networking is much more effective at actually getting work vs random advertising.
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Old 02-13-2019, 05:07 AM   #7
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


I definitely agree with the advice about investing in creating and optimising a website first and foremost. You need to have an active online presence these days, people will always check out your work online and if they don't like your site, or you don't have one, it's likely to put them off.
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Old 03-24-2019, 06:31 PM   #8
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


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Originally Posted by James Stedman View Post
I definitely agree with the advice about investing in creating and optimising a website first and foremost. You need to have an active online presence these days, people will always check out your work online and if they don't like your site, or you don't have one, it's likely to put them off.
Investing in your website first is a good idea for a couple reasons:

1. You have a central place to direct all your ad traffic/leads (and re-target them later).
2. Your site could be used to make a good impression of your brand. This can be done through good design, educational resources, and testimonials on your site.
3. Having a strong website will pay back more and more over time. Once your site builds authority, you can use the same-ish monthly budget not only to maintain page 1 rankings, but to cost effectively rank in surrounding areas or for other services.

A business website is a long-term investment and takes a little longer to payoff than paid ads, but it will bolster your ad conversions and ability to scale in the long run.

Hope this helps,
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Old 03-28-2019, 09:01 AM   #9
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Re: Where To Spend My Marketing Budget: Home Advisor, Thumb Tack, Facebook, Google


Just to throw in my 2 cents, I completely agree with everyone on the website front. We rebuilt ours a while ago, and have invested in SEO etc since then, and the difference it has made is measurable. We've tried running paid ads in the past but without a good website to send people too, it's turned out to be wasted money...

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