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Is A Website Useful?

 
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Old 03-24-2019, 01:12 PM   #21
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Re: Is A Website Useful?


I would love to hear any stories on gaining local SEO for cities you don't actually live in. I have seen several websites that pop up in local results but aren't even in the country. How does this work? ...
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Old 03-24-2019, 05:08 PM   #22
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Re: Is A Website Useful?


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Originally Posted by SprayGenX View Post
I would love to hear any stories on gaining local SEO for cities you don't actually live in. I have seen several websites that pop up in local results but aren't even in the country. How does this work? ...
The bottom line with SEO is trust/authority. If your site gains a lot of trust in one city (your primary city), it becomes easier to rank for other locations (near or far). The same applies for keywords: once you rank for a few high volume keywords, showing up for other keywords is much less strenuous. This is part of why even good SEO doesn't really take full force for at least a few months.

Last edited by HJ.; 03-24-2019 at 06:08 PM. Reason: To remove the phrase "message me if follow-up questions are off-topic for this thread", which seems borderline against Terms.
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Old 03-24-2019, 07:15 PM   #23
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Re: Is A Website Useful?


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Originally Posted by HJ. View Post
The bottom line with SEO is trust/authority. If your site gains a lot of trust in one city (your primary city), it becomes easier to rank for other locations (near or far). The same applies for keywords: once you rank for a few high volume keywords, showing up for other keywords is much less strenuous. This is part of why even good SEO doesn't really take full force for at least a few months.
I don't think so
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Old 03-24-2019, 08:45 PM   #24
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Re: Is A Website Useful?


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I don't think so
What part of the comment are you disagreeing with? I'm speaking from my own experience, and I'd love to hear if you have a different take on this.

I've seen plenty of companies rank outside their state by publishing a fresh city-specific page on their high authority site. This isn't true of map rankings (with a local address tied to the GMB listing), but you can rank a new page with the city name as a keyword.

I'm here to learn and give quality advice, so longer answers are appreciated.
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Old 03-24-2019, 10:59 PM   #25
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Re: Is A Website Useful?


What’s crazy is, I’ve worked some SEO in the past. It seems it was a lot easier for one, two, I’ve been researching a competitor (like business) and they’re simply achieving domain authority by posting link in just about every spamy looking link directory. I would imagine there could be a slight success to this method but I thought google looked at wether or not you were linked to relivent or like websites. Not just link farms. Anyhow, I just launched my site a few weeks ago, it needs some work but I fully intend to SEO it to the hilt.

I’m currently adding content to Google plus business, Facebook, YouTube, Flickr, and just about any social media outlet I can get my hands on.

Other than that, it would be really hard to get another painting or industrial painting companies to link to someone who could potentially jump ahead in google...
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Old 03-25-2019, 08:15 AM   #26
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Re: Is A Website Useful?


Is a website without SEO optimization leaving money on the table? What if my business has consistent leads already? Do I really need to optimize?
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Old 03-25-2019, 03:25 PM   #27
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Re: Is A Website Useful?


Quote:
Originally Posted by SprayGenX View Post
What’s crazy is, I’ve worked some SEO in the past. It seems it was a lot easier for one, two, I’ve been researching a competitor (like business) and they’re simply achieving domain authority by posting link in just about every spamy looking link directory. I would imagine there could be a slight success to this method but I thought google looked at wether or not you were linked to relivent or like websites. Not just link farms. Anyhow, I just launched my site a few weeks ago, it needs some work but I fully intend to SEO it to the hilt.

I’m currently adding content to Google plus business, Facebook, YouTube, Flickr, and just about any social media outlet I can get my hands on.

Other than that, it would be really hard to get another painting or industrial painting companies to link to someone who could potentially jump ahead in google...
Your site's really nice from a design standpoint! Excited to hear how things go when your SEO efforts fall into place

And you touch on a good point. Link-building is one of the most controversial subjects in SEO. Just remember that not all links are created equally, and diversification is always a good practice. Focus on getting links from reputable sites and from multiple sources. Since it's good to be diverse, it works to have links from other industry sites, media outlets, and blogs. Whether or not a link is relevant is not totally a factor of the site itself, but depends on how relevant the article you're linked in is, and what the anchor text for your link is.

And when you see other businesses linked throughout directories, it could be that they're just listing their name, address, phone, and website. These are called local citations, and volume and consistency matters a lot more than site quality since directories are just info aggregators anyways (which help build Google's confidence in information you provide to them).
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Old 03-25-2019, 03:32 PM   #28
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Re: Is A Website Useful?


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Originally Posted by Contractorson12 View Post
Is a website without SEO optimization leaving money on the table? What if my business has consistent leads already? Do I really need to optimize?
An unoptimized site leaves tons of money on the table if you're looking to grow. If you're happy with your volume of leads, active SEO efforts might be too much of an investment to be worth it (since you'll be investing without reaping on the returns).

Optimization can still be a good practice, though. If you'd like to have a positive web presence or brand, it doesn't hurt to learn and implement some DIY SEO on your website here and there. A site could also be somewhere you refer existing/potential clients if they want to learn more about something or leave you a review. This is all very different from the time/money it could take to get to page 1 and drive new traffic.
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Old 03-25-2019, 04:38 PM   #29
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Re: Is A Website Useful?


Quote:
Originally Posted by HJ. View Post
What part of the comment are you disagreeing with? I'm speaking from my own experience, and I'd love to hear if you have a different take on this.

I've seen plenty of companies rank outside their state by publishing a fresh city-specific page on their high authority site. This isn't true of map rankings (with a local address tied to the GMB listing), but you can rank a new page with the city name as a keyword.

I'm here to learn and give quality advice, so longer answers are appreciated.
I think I has to many screen open, I have no idea what that comment I made means here lol
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Old 03-25-2019, 08:11 PM   #30
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Re: Is A Website Useful?


Quote:
Originally Posted by HJ. View Post
Your site's really nice from a design standpoint! Excited to hear how things go when your SEO efforts fall into place

And you touch on a good point. Link-building is one of the most controversial subjects in SEO. Just remember that not all links are created equally, and diversification is always a good practice. Focus on getting links from reputable sites and from multiple sources. Since it's good to be diverse, it works to have links from other industry sites, media outlets, and blogs. Whether or not a link is relevant is not totally a factor of the site itself, but depends on how relevant the article you're linked in is, and what the anchor text for your link is.

And when you see other businesses linked throughout directories, it could be that they're just listing their name, address, phone, and website. These are called local citations, and volume and consistency matters a lot more than site quality since directories are just info aggregators anyways (which help build Google's confidence in information you provide to them).
Really appreciate it! Not to monologue, but I subcontracted painting for years, studied web design and development, worked in that field in a corporate environment and basically couldn't stand sitting for 8 hours a day. No really, sitting for that long every day will kill you, so I got back into the painting thing.

Basically, I'm attempting to apply my web dev skills to accentuate the sub contracting thing. I have about 15 years of solid web experience working at everything from a web hosting company to Jo Anne Fabric corporate offices.

Just in the last 5 years, a lot has changed...

In short, in my opinion, if you're just using Facebook to promote your business I feel you're missing a HUGE credibility factor for prospective customers. Some may disagree, but really, its a combination of all web related outlets, Google, YouTube, Facebook, Twitter, Google Plus, and just about any other social media website you can use.

To the original poster, I would definitely recommend building a "home base" website to point all of your social media to.

Good Luck!
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Old 03-27-2019, 04:49 AM   #31
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Re: Is A Website Useful?


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Originally Posted by daffysplumbing View Post
Every business should have a website even if it has only one page. In fact, I've found that 1-page website are more than enough for most companies. You have to remember (think) that in the past people used yellow pages and white pages to look up businesses. Now, everyone uses their cell phones and computers. How can even your existing customers find your phone number when they can't find you on the internet. Even a 1-page website gives your customers a vote of confidence that says you are a real and established business.
Couldn't agree more - there's no need to go 'whole hog' with an elaborate website, or write blogs every week and constantly update content (although this can lead to better visibility etc)!

What I'd throw in is the value of getting your Google My Business listing sorted - there are loads of guides (and very clear instructions from Google) on how to do this, and once your site is registered it means you can appear in the map listings when someone searched for '*your trade* near me' etc. You'll also be able to get reviews, add images to your listing etc etc.

This doesn't take up too much time, and it's definitely worth it. Made a big difference for us when we were starting out! Good luck
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Old 10-04-2019, 10:42 AM   #32
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Re: Is A Website Useful?


I would recommend having both a website and a facebook page. You can provide links in your website redirecting your viewers to your social media pages. Social media works great as a form of advertisement. Once you reach many followers, ads can increase awareness for your business.
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Old 10-05-2019, 06:59 PM   #33
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Re: Is A Website Useful?


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I would recommend having both a website and a facebook page. You can provide links in your website redirecting your viewers to your social media pages. Social media works great as a form of advertisement. Once you reach many followers, ads can increase awareness for your business.
I would disagree from a conversion standpoint. Anytime you send someone off your website you statistically lose the chance they will fill out the contract us form.
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Old 10-11-2019, 02:33 PM   #34
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Re: Is A Website Useful?


You should absolutely have a website. It's 2019. Home Services is one of the few industries where so many companies do not have a website. However, just having a website doesn't mean it will produce leads. You need to have a plan to get targeted traffic to the website and the website needs to be optimized for conversions. The fastest way to start generating leads with a website is Google Adwords and Facebook Ads, and then focus on SEO for long term results.
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Old 10-11-2019, 02:55 PM   #35
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Re: Is A Website Useful?


Websites are great tools for contractors.
They are your brochure, where potential clients can learn about your company and see what you do. Also tells them how they can get hold of you, so when they see your truck, they can google the name on the side and find you.

They do require a little maintenance and upkeep. You'll want to periodically add photos of new interesting projects, etc. A website that isn't maintained could cast a negative image.

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