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Trying To Attract Only Certain Types Of Jobs In My Advertisement

 
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Old 10-28-2006, 04:54 PM   #21
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Simply Elegant (subtle suggestion for simple (cut and dry jobs) + Elegant or make over / improvement)...

I have this funny gut feeling about the "or 10% off" part. Kind of makes me think like when I order a pizza, and I were to accidentally send the guy to the wrong door, working in my favour, or not turning on my house lights ...

You could add 10% for the elemant of risk, working under such tight deadlines and such, then when it's claimed you walk away with what you wanted in the first place. Oh, don't add 10%, actually take your number divide it by 100, then multiply it by 110, so that you will infact end up at the actual number you want when you less 10%
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Old 10-29-2006, 09:45 PM   #22
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Quote:
Originally Posted by Gordo View Post
Be careful, Melissa. That 10 days or 10% off will set you up for disaster based on your business history/stories.
oh my heavens DO NOT DO THAT YOU WILL GET TAKEN TO SCHOOL
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Old 10-29-2006, 10:08 PM   #23
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


I would completely avoid the 10% off guarantee, in my opinion (and obviously others too ) it will bite you in the end.

I am assuming you already have one or more "styles of bath" in mind that you could do that would be in and out jobs right? Why not describe them in your ad? Show the customer what they could have done in just a short period of time.

Tired of your old bath but don't want months of remodeling to change?
Call ******X Company and ask how you can get a complete bath remodel in as little as 2 weeks. Standard bath remodel includes "insert your specific offers here such as new tub/shower unit, vanity, tile floor (specify Standard Installation not custom) etc.

If you want to pm me some details, I'll help you write up something specific.
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Old 10-29-2006, 10:33 PM   #24
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Have I told you guys lately that I love you all!

You're so right- that 10% off thing would've just set us up for trouble. And it's not like we're desperate for business.

I like your idea Robin!
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Old 10-29-2006, 10:38 PM   #25
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


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Have I told you guys lately that I love you all!

I don't believe so!
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Old 10-29-2006, 11:01 PM   #26
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Melissa

This'll either be waaaay outta the ball park ... or hit right home

my main question is what is an "in and out" bath job (my imagination is running wild here )

My main concern (if i were ya'll) would be consumers overlooking you all when it comes to larger remodels. That caliber of consumer may look down on an "in and out" kind of company.

If you're going to focus on smaller scale jobs ... you'll need the volume. Is that [volume] going to be there??

My point is --- decide on which direction you want to go before spending money on advertising.
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Old 10-29-2006, 11:19 PM   #27
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


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Originally Posted by dirt diggler View Post
Melissa

This'll either be waaaay outta the ball park ... or hit right home

my main question is what is an "in and out" bath job (my imagination is running wild here )

My main concern (if i were ya'll) would be consumers overlooking you all when it comes to larger remodels. That caliber of consumer may look down on an "in and out" kind of company.

If you're going to focus on smaller scale jobs ... you'll need the volume. Is that [volume] going to be there??

My point is --- decide on which direction you want to go before spending money on advertising.
Well, the only reason why we want to advertise for cut and dry jobs are so that we can send 2 unskilled guys to do them, while we focus on the more custom jobs (and make money without having to be there).

So, my goal is to have

- 1 big custom job going for Michael and a skilled guy to work on
- 1 cut and dry bath going on for 2 guys with average skills
- 1 window job going on for 2 more guys with average skills

The reason for this is.....

You know I CANNOT focus right now there is the stupidest DVD Ever made on now about "wee-wee and poo-poo". My 4-y.o. is scared to poop on the potty, so we borrowed it from the neighbor, and now I REALLY regret it!

Sorry a little TMI there!

Last edited by Melissa; 10-29-2006 at 11:21 PM.
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Old 10-29-2006, 11:39 PM   #28
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Quote:
Originally Posted by Melissa View Post
Well, the only reason why we want to advertise for cut and dry jobs are so that we can send 2 unskilled guys to do them, while we focus on the more custom jobs (and make money without having to be there).

So, my goal is to have

- 1 big custom job going for Michael and a skilled guy to work on
- 1 cut and dry bath going on for 2 guys with average skills
- 1 window job going on for 2 more guys with average skills

The reason for this is.....

You know I CANNOT focus right now there is the stupidest DVD Ever made on now about "wee-wee and poo-poo". My 4-y.o. is scared to poop on the potty, so we borrowed it from the neighbor, and now I REALLY regret it!

Sorry a little TMI there!
Well the movie worked for one thing- put him right to sleep!

Anyway, what we have found is that it's hard to find skilled guys that can do an entire custom bath/kitch themselves. So, we've compromised to- Michael and the best skilled worker we can find working on them one at a time, and then the rest are just in place for money makers.

Last edited by Melissa; 10-30-2006 at 02:25 AM.
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Old 10-30-2006, 05:00 AM   #29
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


If you market to the locations with houses that traditionally would only have 1 or 2 bathrooms, you would find your niche.

Sell yourself as being sensitive to the bath remodels that are on the only bathroom in the house, spell out how you reduce the aggravation by reducing the time frame of the job. And charge more for this service.

See what your competition is doing here... www.Oneweekbath.com
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Old 10-30-2006, 06:48 AM   #30
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


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Originally Posted by Pearce Services View Post

See what your competition is doing here... www.Oneweekbath.com
I liked the time lapse video on that site

John
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Old 10-30-2006, 07:56 AM   #31
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Quote:
Originally Posted by Melissa View Post
Well, the only reason why we want to advertise for cut and dry jobs are so that we can send 2 unskilled guys to do them, while we focus on the more custom jobs (and make money without having to be there).
Trying to send 2 unskilled guys to do this will probably bury you. You can get away with one skilled guy and one apprentice. But think as a homeowner, if there isn't someone on that site that can make decisions (because nothing is ever as cut and dry as is seems) how annoying will it be?

If you don't have at least one guy there who can think on his feet and make decisions, your husband will never get work done on his own job. He'll constantly be on the phone or running between jobs.

You'd be better sending your husband and an experience apprentice on the custom jobs, and the skilled guy and unskilled apprentice on the quickies.

JMO though.
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Old 10-30-2006, 09:32 AM   #32
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


oops, wrong post

Last edited by Mike Finley; 10-30-2006 at 09:35 AM.
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Old 11-23-2006, 11:50 AM   #33
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


Get all the responses you can, spin off the undesirable jobs to a contractor who likes that kind of job and ask them for jobs that fit your criteria.
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Old 11-23-2006, 08:40 PM   #34
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Re: Trying To Attract Only Certain Types Of Jobs In My Advertisement


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Originally Posted by copusbuilder View Post
I want to know how you can charge $15,000 for two guys for two weeks with no drywall, plumbing, electrical or changes to the layout Tell me your doing tile?? Paint? Not enough time for cabinets and granite
Might be worth the higher home prices of California to make that

Interesting.

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Last edited by boman47k; 11-23-2006 at 08:48 PM. Reason: failed to notice date on last reply
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